This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode In this pre-Content Marketing World episode, Robert muses on time and the waypoints we choose to mark it. Our rants and raves include Rob Scallon and Taylor Swift; then we wrap up with an example of the week on Warsaw, Indiana. Where are your teams getting stuck? Download the Creative Workflow Workbook to find out. (16:10): Special offer for our new book, Killing Marketing: Pre-order or purchase Killing Marketing and send your receipt to contest@zsquaredmedia.com for a chance to receive a free copy of the audiobook version. (44:10): Robert’s rave/commentary: Taylor Swift dropped her new single this week; but this isn’t the only content her fans will likely be snapping up. In it, he shares the remarkable example of a small town in Indiana, called Warsaw. Upon recognizing the many contributions the orthopedics industry had made to the local economy over the years, the city created a nonprofit organization in 2009 called OrthoWorx as a way to share information that would attract more businesses and specialized talent to the area and establish Warsaw as a hub for the orthopedics industry.

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

In this pre-Content Marketing World episode, Robert muses on time and the waypoints we choose to mark it. In the news, we discuss the possibility of Google buying Marketo, and why the big money will continue to go to marketing tech rather than advertising tech. Trade Desk tries to fight the ad fraud battle, which we believe is one big waste of time. Our rants and raves include Rob Scallon and Taylor Swift; then we wrap up with an example of the week on Warsaw, Indiana.

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Show details

  • (00:01): An advertising blast from the past: “007 Gift Set”
  • (00:22): Robert muses on this week’s theme: Do we choose our own waypoints, or do they choose us?
  • (04:40): Welcome to Episode 199: Recorded live on September 1, 2017 (Running time: 59:42)
  • (07:29): Your guide to producing better work together: We’ve found that creative content production at most organizations falls into five core steps: strategic planning, tactical planning, creation, deployment, and assessment. Where are your teams getting stuck? Download the Creative Workflow Workbook to find out.
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  • (16:10): Special offer for our new book, Killing Marketing: Pre-order or purchase Killing Marketing and send your receipt to contest@zsquaredmedia.com for a chance to receive a free copy…

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