Tag: Marketo

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Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin

Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin

He is currently Marketo Practice Lead at Perkuto, a marketing automation agency. To this I say: Think through the implications of everything marketing ...
Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing

Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing

In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B in cash. This comes in at a whopping 50% premium ...
What Did a Room Full of Marketers Have to Say about GDPR?

What Did a Room Full of Marketers Have to Say about GDPR?

In June, NewsCred hosted a small event at Somerset House in London, inviting local marketers to enjoy delicious food, networking, and engage in a pane ...
CMWorld Interview: Peter Krmpotic on Optimizing the Content Supply Chain

CMWorld Interview: Peter Krmpotic on Optimizing the Content Supply Chain

Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for wi ...
Take Your Video Marketing To The Next Level at the 2018 Marketo Summit

Take Your Video Marketing To The Next Level at the 2018 Marketo Summit

Scared that your latest content isn’t driving demand? To make the most of this year’s summit, we’ve gone ahead and created a list of can’t miss sessio ...
This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both i ...
Hot Content Marketing Topics From Top B2B Brands at #B2BMX1

Hot Content Marketing Topics From Top B2B Brands at #B2BMX1

Hot Content Marketing Topics From Top B2B Brands at #B2BMX1. Please join me Tuesday morning as I walk you through six KPIs you probably haven’t though ...
Webinar: How Content Marketing Generates Leads

Webinar: How Content Marketing Generates Leads

Webinar: How Content Marketing Generates Leads. Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most impor ...
US Lags Behind Other Countries in Plans to Add Most Marketing Tech Tools

US Lags Behind Other Countries in Plans to Add Most Marketing Tech Tools

As technology plays a bigger role in marketing departments, certain tools are used more widely in the US than in other countries—and other tools are u ...
17 Overlooked Content Marketing Promotion Ideas To Try in 2017

17 Overlooked Content Marketing Promotion Ideas To Try in 2017

17 Overlooked Content Marketing Promotion Ideas To Try in 2017. From hitting publish on your next blog post to promoting your next e-book or webinar, ...
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