Category: Video Marketing

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Why Marketers Might Want to Shift Away from Top Quality Leads

Why Marketers Might Want to Shift Away from Top Quality Leads

What is a quality lead? Once you turn on the microwave, some of those kernels were just so plump to begin with that they were just begging to pop. The ...
How Brands Can Create Killer Social Video For CES

How Brands Can Create Killer Social Video For CES

And how can brands leverage this hype around CES when planning their video strategies for next year’s event? Here’s what brands should keep in mind as ...
Here Are the Most-Watched Influencer Campaigns of 2018

Here Are the Most-Watched Influencer Campaigns of 2018

On YouTube alone, 18.8 trillion views were generated on influencer campaigns last year, while views on Facebook attracted a staggering 7.5 trillion vi ...
Brands Embrace Holiday Cheer in December’s Top Sponsored Videos

Brands Embrace Holiday Cheer in December’s Top Sponsored Videos

In fact, 19,400 different brands partnered with 4,613 different media publishers and influencers to create sponsored video content in December 2018! L ...
These 7 Video Tips and Tricks Will Help Get Your Website Noticed

These 7 Video Tips and Tricks Will Help Get Your Website Noticed

59 percent of executives said they’d rather watch a video than read text according to the Wordstream blog. When viewers watch a (good) video, they usu ...
New Year, New Strategy: Creating Your Video Marketing Plan for 2019

New Year, New Strategy: Creating Your Video Marketing Plan for 2019

Because of this, alongside the emergency of new trends and use cases, it’s important to take some time before diving into 2019 to assess what video ma ...
Strategic Video Marketing: How to Match Your Videos to Your Content Goals

Strategic Video Marketing: How to Match Your Videos to Your Content Goals

That being said, harnessing videos’ amazing potential to engage your audience and deliver your message effectively isn’t something that “just happens” ...
2019 Video Trends Watch

2019 Video Trends Watch

I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution provid ...
How we’re using video to deliver better support to our customers

How we’re using video to deliver better support to our customers

Our company, Everbridge, was founded after 9/11 to help improve the way people communicate and locate each other in a time of crisis. I also set up a ...
How to Structure Your 2019 Social-Media Campaigns to Appeal to Gen Z

How to Structure Your 2019 Social-Media Campaigns to Appeal to Gen Z

The biggest truth, though, might be this: Social media is a huge and defining presence in the lives of most Gen Z members. Instagram is arguably the e ...
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