Category: Video Marketing

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Why Custom Attributes are Essential to Lead Scoring Your Videos

Why Custom Attributes are Essential to Lead Scoring Your Videos

It’s 2018 and virtually all marketers understand the importance of adding video content to the buyer’s journey. Which is why you need to integrate vid ...
Video Marketing Saturation Point Approaching

Video Marketing Saturation Point Approaching

One might think that the move into video marketing is this new phenomena that the millennial generation is pushing. “Nothing’s ever on”, she said, “so ...
Emmys 2018: Why Nominated Broadcasters are Missing a Trick on YouTube

Emmys 2018: Why Nominated Broadcasters are Missing a Trick on YouTube

Using Tubular data, we took a look at the official social video properties of the top nominated series in those categories, and how digital content ar ...
Episode 65: The Storyboard: Blueprint For Your Video

Episode 65: The Storyboard: Blueprint For Your Video

The video storyboard is the flip side of the video script. It’s the embodiment of this written script into the basic visuals of the video. In essence, ...
Episode 69: Video Marketing Glossary – Part B

Episode 69: Video Marketing Glossary – Part B

Video Marketing Glossary Terms explained in this episode Video Script – The script is where you write and validate the spoken narration. The script fo ...
Episode 66: 5 Things to Know About Video Marketing in 2017

Episode 66: 5 Things to Know About Video Marketing in 2017

We told you last year at this time that video marketing will continue to explode. And it has. Can you go anywhere on the web or social media and not s ...
6 Must-Know Tips for Creating Corporate Video That Amazes Customers

6 Must-Know Tips for Creating Corporate Video That Amazes Customers

Is your business creating branded video for the first time? Or is it building a current video strategy? Start with a brainstorm Sometimes it will be c ...
Uncover Your Next Digital Video Strategy with Performance Insights

Uncover Your Next Digital Video Strategy with Performance Insights

Long gone are the days when a video creator could spot an obvious opportunity in the market and create quick and easy content that would fill that gap ...
Avoid the Silent Town Hall with Interactive Corporate Video

Avoid the Silent Town Hall with Interactive Corporate Video

For many employees, this is the only interaction they will get with the CEO. So, it’s extremely important these corporate video events run flawlessly ...
End of Summer Brings Out the Sponsored Video Content From Big Brands

End of Summer Brings Out the Sponsored Video Content From Big Brands

As summer starts its slow descent into autumn, and thoughts turn to pumpkin spice lattes and the kick off of a brand new NFL season, brands are making ...
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