YouTube can have its own best practices around SEO and it’s good to keep up with the most important ones that can improve your ranking. How can you improve your SEO on YouTube? We’ve organized our advanced YouTube SEO tactics into three key areas: Keyword research Content optimization Engagement Advanced YouTube SEO tips to drive more traffic and improved rankings Keyword research It’s not enough to create the right content if you don’t get new viewers to actually watch it. A quick way to find popular keywords for the content you have in mind is to start searching on YouTube’s search bar. Recap Use the auto-complete search function to find popular keywords Perform a Google search for more keyword ideas You can even use SEO tools for additional keyword ideas Say your keywords as part of your videos Content optimization There are many ways to improve the optimization of your content and here are some key tips to keep in mind: 1. Description Your description should facilitate the search for relevant content. They also make it easier for search engines to understand what the video is about. User behavior helps search engines understand whether your content is useful or interesting for your viewers to rank it accordingly. People who actually subscribe to your channel after watching a video make a very good indication of your content’s engagement. You can also search for topics that are relevant to your channel to spot how your competitors are optimizing their titles, their keywords, and how thumbnails and descriptions can make it easier to click on one video over another.
YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential.
There are more than 1.9 billion users who use YouTube every month. People are spending over a billion hours watching videos every day on YouTube. This means that there is a big opportunity for brands, publishers and video creators to expand their reach.
Search optimization is not just for your site’s content. YouTube can have its own best practices around SEO and it’s good to keep up with the most important ones that can improve your ranking.
How can you improve your SEO on YouTube? We’ve organized our advanced YouTube SEO tactics into three key areas:
- Keyword research
- Content optimization
- Engagement
Advanced YouTube SEO tips to drive more traffic and improved rankings
Keyword research
It’s not enough to create the right content if you don’t get new viewers to actually watch it. Keywords can actually help you understand how to link your video with the best words to describe it.
They can make it easier for viewers to discover your content and they also help search engines match the content with the search queries and their relevance.
A video keyword research can help you discover new content opportunities while you can also improve your SEO.
A quick way to find popular keywords for the content you have in mind is to start searching on YouTube’s search bar. The auto-complete feature will highlight the most popular keywords around your topic. You can also perform a similar search in Google to come up with more suggestions for the best keywords.
When it comes to picking the best keywords, you don’t need to aim for the most obvious choice. You can start with the keywords that are low in competition and aim to rank for them.
Moreover, it’s good to keep in mind that YouTube is transcribing all your videos. If you want to establish your focus keywords you can include them in your actual video by mentioning throughout your talking. This way you’re helping YouTube understand the contextual relevance of your content along with your keywords.
Recap
- Use the auto-complete search function to find popular keywords
- Perform a Google search for more keyword ideas
- You can even use SEO tools for additional keyword ideas
- Say your keywords as part of your videos
Content optimization
There are many ways to improve the optimization of your content and here are some key tips to keep in mind:
1. Description
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