Tag: Search engine optimization

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The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from und ...
What the H? How to Make Your Tags Matter in SEO

What the H? How to Make Your Tags Matter in SEO

And to attract search engines to your content, you need to think about your heading tags. Visible as in your HTML code, heading tags are scanned by s ...
SEO Is a Means to an End: How Do You Prove Your Value to Clients?

SEO Is a Means to an End: How Do You Prove Your Value to Clients?

We know full well how our work benefits our clients’ websites. What’s organic traffic worth without conversions? Rankings, traffic, and conversions ar ...
The Complete Guide to a Mobile Friendly Website

The Complete Guide to a Mobile Friendly Website

Your website must be optimized for mobile devices. If you’re not optimizing your content and your website as a whole, you’re likely not making the mos ...
Win That Pitch: How SEO Agencies Can Land New Business

Win That Pitch: How SEO Agencies Can Land New Business

Arm yourself with intel before you pitch The best way to win over a potential client is to walk into a pitch already aware of the challenges and oppor ...
8 of the Biggest Google Algorithm Updates of 2018

8 of the Biggest Google Algorithm Updates of 2018

A common struggle for SEO experts is keeping up with Google’s ever-changing search algorithms. In fact, Google’s Dan Sullivan claimed “We do some type ...
What’s a Website Title (Title Tag) & Why Does It Matter for SEO?

What’s a Website Title (Title Tag) & Why Does It Matter for SEO?

Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in ...
The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

Start with business goals So SEO is a tactic. Next, marketing goals Build brand awareness We want more people to know who we are, to have heard of our ...
Website Security Guide

Website Security Guide

How to make sure your website is secure Your website is at risk. Common website security threats There isn’t just one way that websites get attacked. ...
5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

In this post, I’m going to explore why large, well-known brands can run into difficulties with organic performance, the patterns I’ve noticed, and som ...
1 2 3 36 10 / 360 POSTS