Utilize Google Ads extensions. Keywords are crucial to success with Google Ads, but this is far from the only way you can improve the reach and effectiveness of these PPC campaigns. For small businesses, few tools can be more helpful than Google Maps. By setting up a My Business account and incorporating map extensions to Google Ads campaigns, you can ensure that local Web users will be more likely to discover your business. “There are three keys to your maps ranking: distance, relevance, and prominence,” he says. Your on-site efforts aren’t the only way to improve your site’s SEO rankings. With quality backlinks, you can further increase your brand authority. Writing great content for your own site can be a great starting point, as others will likely link to your articles for informational purposes. You’re not just building brand awareness. As you use these tips to improve your website and build a stronger presence on Google, you will increase brand awareness and sales.
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It’s no secret that Google is one of the most important tools in your marketing arsenal. With an average of over 3.5 billion searches conducted each day (according to Internet Live Stats), there are a lot of eyeballs glued to Google’s search results.
Whether you’re trying to sell a product on Amazon or grow your personal brand, Google can serve as a powerful resource — but only if you use it right. With that in mind, here are a few simple tips you can use to maximize your exposure so you can achieve your marketing and growth goals:
1. Utilize Google Ads extensions.
Keywords are crucial to success with Google Ads, but this is far from the only way you can improve the reach and effectiveness of these PPC campaigns.
In an email conversation with Callum Davies, my co-author for the book The Must Have Guide to Google AdWords, he explained, “Extensions are a great way to add key descriptive text without taking up space in your actual ad. For example, a location extension can help you gain another coveted spot in Maps, or you can use price extensions to showcase specific services to increase sales.”
With such a wide range of extensions available, it’s easy for marketers to find options that will help them meet their campaign goals. On average, Google reports that ads using extensions improve their clickthrough rate by 10 to 15 percent. Relevant extensions can also improve your quality score for even better results.
2. Leverage the power of Google Maps.
For small businesses, few tools can be more helpful than Google Maps.
By setting up a My Business account and incorporating map extensions to Google Ads campaigns, you can ensure that local Web users will be more likely to discover your business. According to SEO expert Bradley Shaw, 46 percent of Google searches are looking for local businesses — and 72 percent of that group will visit a relevant store that is within five miles of their location.
During a phone call with Jet Saini, CEO of Drip Digital, he explained that ranking in Google Maps requires much more…