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Contemporary marketing is a new world of challenges, some well-defined and many still evolving. It wasn’t long ago when content referred to just about any language and image you could throw onto your website. But content marketing has fast become an art and science of its own.
Content copy has become a place where analog and digital language integrate to attract browser attention, inform shoppers and facilitate their purchase. As you continue to learn and sort out your options, you’ll find these seven rising startups delivering value through their stellar content marketing.
By the numbers.
With reports of more than 3 billion smartphones out there — and 90 percent of marketers relying heavily on interactive media — your greater commitment to content marketing looks compulsory. According to Michael De Medeiros, Chief Content Officer of Content Cavalry and Black Box VR, “the most recent data indicates that quality content brings in 75 percent more leads than traditional outbound marketing, costs less than half of old-school marketing approaches and allows brands to own their own narrative and engage consumers directly.”
But for you to position your business in a world pursuing branding, customer loyalty, visitor engagement, successful sales and more, you need help. You need experienced and insightful input on how to navigate all the tools in blogging, analytics, social media, infographics and copy.
SaaS made easy.
Software as a Service (SaaS) delivers sophisticated applications for your business use over the internet. This eliminates your need to purchase, develop, install and maintain off-the shelf or proprietary software. It frees you to access the cloud-based software functions over the internet without related software or hardware management issues. And, it advances with the constant evolution of technology and the growth of your business.
7 rising SaaS startups worth looking at.
Written copy is increasingly paired with videos — sometimes even replaced by them. Embedded videos address shoppers directly and often demonstrate a product…