Tag: Startup company
How do you hire a great growth marketer?
With it, early-stage startups can identify and attract a great first growth hire.
Great marketers are often founders One interesting way to find great ...
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You Should, Too
Product used to be king, but in today's fast-moving, copycat-filled world of business, a strong identity can be the key to success.
And yet, a growing ...
3 Tips for Thriving Among Industry Giants
Fortunately, startups don’t have to let big players such as PepsiCo steal their advantages without a fight.
The biggest companies have the deepest poc ...
3 Marketing Mistakes That Kill Tech Startups
Despite media headlines claiming that startups are leaving Silicon Valley, the San Francisco Bay Area is still a hotbed of innovation.
If you don't be ...
16 Tips for Naming Your Startup
You took the time to write a business plan for your startup.
But before you can proceed any further, you need to name your startup company.
Just make ...
I Fell in Love With Marketing After It Helped My Startup Get $800,000 in New Revenue
At the time, the business was a bootstrapped software company earning less than $1 million in revenues per year.
Lo and behold, a few weeks later a bi ...
Would a Promotional Product Be Effective at Helping You Market Your Startup?
Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people you want to rem ...
How to Create an Effective Marketing Strategy for Your Startup Company
If your startup company has already launched and you don’t have a concrete marketing strategy, you’re behind.
Some of you may have created a marketing ...
6 Ways to Connect Your Startup With Micro Influencers On Instagram
But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get peo ...
Founders Keep Making These 9 Common Mistakes That Crush Promising Startups
An idea is enough to start a business, but a plan is essential for sustaining it.
Whether you’re too busy getting your startup running or too intimida ...