But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get people to buy your product. Or are you just trying to grow your own profile’s audience? Brands post information about their campaign, and then influencers who are interested in the campaign submit their own proposals. Make the most of hashtag searches Finding an influencer who is actually relevant to your startup’s niche is essential. In a study by CrowdTap, 44 percent of social media influencers “said the number one motivator for working with a brand is if the opportunity is relevant to their audience.” Thankfully, Instagram’s easy-to-use search function makes it much easier to find relevant influencers. Image Source: Instagram Go through each profile from your list to see how well it fits your brand’s goals. Search for bloggers From guest posting to affiliate marketing, bloggers can present a wide range of potential marketing opportunities for your startup. Many of your followers would be willing to promote your brand if you provide a free product sample or other perks. Just be sure to screen your “fan” micro-influencers the same way you would other potential influencers: at least 1,000 followers, an engaged audience, and posts that are mostly relevant to your niche. Has your brand been able to see great results by working with micro-influencers?
But while we usually think of presidents and scientists when compiling our lists of influential people, they don’t always have a huge impact on our everyday life.
When it comes to the more mundane things, like trying to decide what clothes to wear or what brands to buy, we look to celebrities.
Having Kim Kardashian or Tom Brady guide your decision-making may sound strange, but for these types of purchasing decisions, actors and sports stars seem to pull a lot of weight. Why else would we constantly see celebrity endorsements throughout the advertising world?
Of course, the average small business can’t afford big-name celebrity sponsorships. But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get people to buy your product.
What you need is a micro-influencer…
Instagram and the rise of the micro-influencer
Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. Instead, they are Instagram users with anywhere from 1,000 to 100,000 followers. They’ve built their audience thanks to their niche knowledge and authenticity.
Most importantly, their followers trust them and engage with them at a much higher rate than other Instagram accounts.
Indeed, micro-influencers have been found to be among the most effective sellers on the market.
One study found that a whopping “82% of consumers are highly likely to follow a recommendation made by a micro-influencer” because they are perceived as more credible and knowledgeable.
So how do you connect with these prized people? The following tips will ensure that your startup reaches the right micro-influencers for your niche.
1. Know what you need
Before you even begin trying to reach out to influencers on Instagram, you need to establish clear goals for what you want to accomplish with your campaign.
Are you trying to simply generate awareness for your brand? Do you want to promote a specific product or sales event? Or are you just trying to grow your own profile’s audience?
Answering these questions is essential for setting a budget and guiding your search for relevant influencers.
Keep in mind that working with a micro-influencer won’t give you the same level of control you’d have with a traditional ad campaign. You need to allow influencers to create content that matches their own unique style and audience preferences.
Ultimately, being willing to allow for some creative freedom will make it much easier to find influencers and create a successful campaign.
2. Let tools do the work
Trying to grow a startup isn’t easy. You have a lot of responsibilities on your plate, and successfully reaching out to micro-influencers isn’t going to be accomplished in fifteen minutes. Thankfully, there are several tools on the market that can manage the outreach for you.
One example of this is Kicksta, which uses a list of targeted Instagram accounts to help your account reach new followers. By continuously engaging with user-generated content, Kicksta fuels organic account growth by targeting those who are most relevant to your niche – including micro-influencers.
Famebit is another great option for setting up influencer campaigns.
Brands post information…