Tag: Abraham Lincoln
8 Unexpected Marketing Lessons from History’s Most Influential Leaders
You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra.
In episode 141 of the Science of Soc ...
Want to be Trusted? Here’s a Crash Course in Brand Journalism
Name your sources Cite all your sources.
Include a statistic in a blog article?
If you cite a study, tell the reader who conducted it and link to the ...
6 Ways to Connect Your Startup With Micro Influencers On Instagram
But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get peo ...
Be Like Honest Abe: How Content Marketers Can Build Trust Through Storytelling
But one of the less-discussed benefits of storytelling might be among the most important in today’s context: it builds trust with your customers and p ...
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