Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people you want to remember your brand. If your prospects see your brand name on a pen, a t-shirt or a flash drive, they may be more inclined to purchase from you in the future. One of the most common uses is is to raise brand awareness for your B2C company by mass-distributing a promotional item to ensure your brand name is seen and remembered by a larger-than-expected percentage of your target demographic. You can also use promotional products in a B2B context, utilizing corporate gifts, for example, as a way to encourage brand memorability. In any case, the stats indicate that promotional products are still useful, despite the allure of competing digital marketing strategies. What's more, promotional products are even more attractive now that online companies allow you to print bulk promo items for a reasonable price. IFTTT. The service IFTTT (short for "If This, Then That") has gained considerable momentum over the past several years, but in its early days, those hearing the acronym had difficulty catching on. Though past the startup stage at the time of its release, Twitter famously handed out promotional items to its employees as a welcome gift. So, should you be using promotional products to market your startup?
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Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people you want to remember your brand. If your prospects see your brand name on a pen, a t-shirt or a flash drive, they may be more inclined to purchase from you in the future.
But in today’s digital marketing era, are promotional products still a useful tactic for startups? After all, a tweet costs far less than physical bulk items do. And the impact of a well-executed search engine optimization strategy far outweighs any short-term boost from a logo-imprinted flash drive.
The possibilities
Promotional products can be used in a variety of contexts and applications. One of the most common uses is is to raise brand awareness for your B2C company by mass-distributing a promotional item to ensure your brand name is seen and remembered by a larger-than-expected percentage of your target demographic.
You can also use promotional products in a B2B context, utilizing corporate gifts, for example, as a way to encourage brand memorability. They can be used as free giveaways, complimentary swag to accompany a purchase, thank-you items or rewards for brand engagements.
In any case, the stats indicate that promotional products are still useful, despite the allure of competing digital marketing strategies. According to the 2016 ASI Ad Impressions study, 85 percent of people surveyed remembered the name of the company that gave them a promotional item. On top of that, consumers were found to be 2.5 times as likely to…
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