In this article, I’ll share 5 proven customer retention strategies that will boost your eCommerce store sales. Get $10.” How do you feel when someone wishes you ‘happy birthday’ and gives you a surprise gift? Everyone loves (and expects) surprises and gifts on their special day. So it’s your job to make your customer feel special on his or her birthday. Send this email at least one week ahead of their birthday to give them time to use the offer. 80% of customers indicated they are more likely to do business with a company if it offers personalized experiences. Check out this email from Topshop, they are wishing me a happy birthday with a 20% special discount. Send handwritten notes to delight I read this quote from Simon Mainwaring somewhere: “The simple act of saying ‘thank you’ is a demonstration of gratitude in response to an experience that was meaningful to a customer” So true! Host meetups and offline events Meetups and events are a great way to meet your loyal customers in-person and attract new prospects to your business. Wrap So you have 5 customer retention strategies that can help you keep your loyal customers coming back.
Happy Customers. And when I say happy customers, I mean the people who love to keep coming back to your store when they want to shop.
Jason Fried, CEO of Basecamp put it best:
“If you take care of your existing customers, they will take care of your new customers”.
Are you the guy who always focus on attracting new customers?
Don’t be that guy. It’s good for acquiring new customers but never neglect your existing customers.
It costs five times as much to attract a new customer than to keep an existing one.
Advertising is becoming more costly day by day and it’s really tough for acquiring new customers in this crowded eCommerce industry. So you should focus on customer retention. A 5% increase in customer retention can increase your company’s profitability by 75%.
So how can you increase customer retention? In this article, I’ll share 5 proven customer retention strategies that will boost your eCommerce store sales.
1. Start customer loyalty programs
According to Virtual Incentives, 75% of consumers say they favor companies that offer rewards.
Your loyal and happy customers are your best promoters. Word of mouth is the most effective at driving new customers. Your loyal customers always buy from you and they tell their experience to their friends and family.
How can you convert your happy customers into your promoters?
That’s where customers loyalty programs come into the game.
Reward your customers for their loyalty. Give them coupons, your new products at lower prices, a points system, or referral programs. They will appreciate it and feel more valuable. Customer retention is the main purpose of these programs. These programs can help you to convert new customers into repeat ones.
Check out this loyalty program of Klova. The page is beautiful and explains the program in a simple manner. I like the concise and clear term they use “Give $10. Get $10.”
How do you feel when someone wishes you ‘happy birthday’ and gives you a surprise gift?
It makes you feel special. Right?
When I say the word ‘birthday’, what comes to your mind first?
Cakes, gifts, and parties.
Everyone loves (and expects) surprises and gifts on their special day. As an eCommerce owner, you share a special relationship with your customers. So it’s your job to make your customer feel special on his or her birthday.
What can you do?