Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI

What B2B Tech Marketers Are Planning for 2019 Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead the list of practices digital technology marketers plan to adopt during 2019, one of several findings in recent survey data. MarketingCharts Instagram CPCs, CPMs drop as click-throughs continue to climb Instagram advertisers have seen good news lately, as cost-per-click (CPC) and cost-per-impression (CPM) rates have fallen at the same time that click-through-rates (CTR) have jumped, according the recent report data focusing on the third quarter of 2018. Marketing Land Google: Hard To Understand URL Structures Can Lead To Indexing Issues Google has cautioned against using certain especially complex URL structures, especially when large numbers of them lead to the same content, according to a recent public Twitter exchange between the search giant and a business that had some 50,000 difficult-to-understand links removed from Google’s search index. SEO Roundtable Decentralised AI has the potential to upend the online economy A more decentralized implementation of artificial intelligence offers several compelling benefits to traditional AI delivery methods, and Wired takes a close look at some of the advantages and potential weaknesses a less centralized system may bring to the online economy in 2019. Social Media Today Instagram ‘back to normal’ after bug triggers temporary change to feed Instagram has returned its feed appearance and operation back to what its users have come to expect for years, but not after a period during which many experienced a radical change in feed navigation, sparking outrage among some. Reuters Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage Twitter is placing renewed emphasis on video and the increasing movement towards brand purpose, doubling down efforts on both fronts this year, two of several revelations of interest to digital marketers in a new interview with Twitter’s global head of client solutions. Digiday In focus: B2B marketing’s data challenge A look at the data dark age some B2B digital marketers exist in still, and numerous ways to emerge into a new illuminated data strategy more like those the B2C world has already enjoyed for some time now. CMO Facebook Ad-Spend Growth From National Marketers Is Slowing, Intelligence Firm’s Data Shows The seemingly freewheeling and impressive ad-spend growth Facebook and Google have enjoyed for an unusually long period of time has begun to taper, according to recent report data, however the drop in spend is scarcely noticeable in relation to overall revenue from the two tech giants. Forbes NPR wants to know what podcast ads you skip. — Hacker Noon Lee Odden — Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018 — Prowly Lee Odden — 50 Content Marketing Influencers You Need To Follow — Atomic Reach Have your own favorite new influencer marketing or content marketing news story for the week?