Tag: Podcast

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Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI

Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI

What B2B Tech Marketers Are Planning for 2019 Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead t ...
Want 7-Figure Podcast Downloads? Try These 5 Strategies.

Want 7-Figure Podcast Downloads? Try These 5 Strategies.

To take advantage of podcasts, you need to build your reach and find ways to get more people to listen. For a format that in some ways took its cues f ...
Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]

Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]

The definition of storytelling, though, encompasses much more than text—it's about customer experience, "micro-moments," and the sharing of meaningful ...
AMA with Cara Hogan, Video Marketer, Podcaster, and Content Strategist at Zaius

AMA with Cara Hogan, Video Marketer, Podcaster, and Content Strategist at Zaius

Great questions. Unfortunately, podcasts and measurement still don't get along very well. I think about podcasts differently. While you want to build ...
How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]

How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]

These brands are finding that "micro-influencers" drive more action among their target audiences than celebrities are, and micro-influencers have a hi ...
Three Tips From Basecamp for Launching and Running a Successful Podcast

Three Tips From Basecamp for Launching and Running a Successful Podcast

When we launched our first podcast together in 2015, we were a former newspaper reporter and a video producer with a lot of enthusiasm but not much ex ...
The Business Podcast Primer: The Right Way to Do What Is So Often Wrong

The Business Podcast Primer: The Right Way to Do What Is So Often Wrong

And that makes far too many podcasts more appalling than appealing. How—when the format seems to be "having a moment"—can I suggest such a contrarian ...
Weekend Reading: “The Fun Formula” by Joel Comm

Weekend Reading: “The Fun Formula” by Joel Comm

For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity C ...
The Most Important Question to Ask Before Launching a Podcast

The Most Important Question to Ask Before Launching a Podcast

But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good on a micro ...
This Entrepreneur Shares How She Built an Audience Without Advertising

This Entrepreneur Shares How She Built an Audience Without Advertising

This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and ...
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