Tag: Podcast
3 Benefits of Launching a Podcast for Your Business
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful.
If you purchase them, Entrepreneur may get ...
Podcasts as a Learning (and Teaching) Medium for Marketing (And More)
Marketers are happier and more productive when they're learning.
That's a fact: In the recently published Marketer Happiness Study from MarketingProfs ...
Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI
What B2B Tech Marketers Are Planning for 2019 Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead t ...
Want 7-Figure Podcast Downloads? Try These 5 Strategies.
To take advantage of podcasts, you need to build your reach and find ways to get more people to listen.
For a format that in some ways took its cues f ...
![Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]](http://www.marketinghub.today/wp-content/uploads/2018/11/win-and-keep-customers-using-the-laws-of-brand-storytelling-ekaterina-walter-and-jessica-gioglio-talk-to-marketing-smarts-podcast.jpg "Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]")
Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]
The definition of storytelling, though, encompasses much more than text—it's about customer experience, "micro-moments," and the sharing of meaningful ...
AMA with Cara Hogan, Video Marketer, Podcaster, and Content Strategist at Zaius
Great questions.
Unfortunately, podcasts and measurement still don't get along very well.
I think about podcasts differently.
While you want to build ...
![How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]](http://www.marketinghub.today/wp-content/uploads/2018/10/how-to-win-friends-who-influence-people-sap-aribas-amisha-gandhi-on-marketing-smarts-podcast.jpg "How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]")
How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]
These brands are finding that "micro-influencers" drive more action among their target audiences than celebrities are, and micro-influencers have a hi ...
Three Tips From Basecamp for Launching and Running a Successful Podcast
When we launched our first podcast together in 2015, we were a former newspaper reporter and a video producer with a lot of enthusiasm but not much ex ...
The Business Podcast Primer: The Right Way to Do What Is So Often Wrong
And that makes far too many podcasts more appalling than appealing.
How—when the format seems to be "having a moment"—can I suggest such a contrarian ...
Weekend Reading: “The Fun Formula” by Joel Comm
For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity C ...