Start with your content marketing, which has more effect on conversions than most other marketing functions. Obviously, content marketing snags more leads than most other marketing techniques. There are many ways you can improve your content marketing to attract more customers. For example, consider this example of an advertisement from Print magazine. Most people don’t want to associate their personal pages with posts they don’t agree with, so they won’t share information unless it’s in line with their values. Attract Readers with a Little Controversy On the other hand, controversial issues also garner multiple page views, sometimes many more than any of your other posts. They will arouse more conversation and engagement as people share their reactions and point of view on the issue. Raise Brand Awareness This content marketing principle starts with the premise that target readers don’t know much about your brand, products, or services. The most important information (i.e., the most newsworthy) should come first. That’s customer attraction in action.
The ultimate goal of marketing is to gain more customers. You have to hone every facet of your marketing efforts.
Start with your content marketing, which has more effect on conversions than most other marketing functions. Statistics clearly show this.
According to Aberdeen research, growth in unique site traffic year over year is 7.8 times greater for content marketing leaders than among followers. Obviously, content marketing snags more leads than most other marketing techniques.
Another advantage is the incredible cost savings of content marketing against traditional advertising. It costs 62 percent less than traditional marketing and generates about three times as many leads, according to Demand Metric.
There are many ways you can improve your content marketing to attract more customers. Here are suggestions for some of them.
1. Post Reviews
A company that wants more readers and potential customers can get them by posting reviews on products and services its consumers are more likely to use. This will generate greater organic search traffic and establish your company as a brand authority.
To see an example of how this is done, check out this post from Top Workout Reviews. The majority of this company’s traffic is generated through the many exercise and diet reviews posted to the site.
This is an excellent way to attract search traffic and keep customers coming back for more information.
2. Use Power Words
Power words can be employed in content writing to drive a specific action. They are also useful for eliciting a particular emotion in readers, which can make your brand more appealing to them.
For example, consider this example of an advertisement from Print magazine. It highlights an advertisement from a period when new clothing designs were difficult for the status quo to…
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