Why People Are Falling Asleep When They Read Your Content (And What to Do About It)

Why People Are Falling Asleep When They Read Your Content (And What to Do About It)

Consumer engagement is the lifeblood of content marketing. The simple truth is that people don’t want to engage with boring content. After all, your readers are busy people just like you. If you’ve noticed that your creative juices have stopped flowing or your content just isn’t pulling the engagement levels it used to, it may be time to check out these insider tips to help breathe new life into a struggling strategy. Look for the common threads of success 60% of content marketers agree that their number one challenge is producing content that engages with their audience. Plus, posts with longer lengths of around 1,600 words are more likely to be listed in the top search results. Keeping an eye out for what’s buzzing or getting people talking on sites like Reddit can give you some great ideas for exciting content topics that will add to widespread conversations. Just listing off all the great things your business or product does is not likely to attract a substantial audience or sway any disengaged customers. The content they produced after worked to help other online business owners create their own offline experience while subtly showcasing Shopify’s products and capabilities. There’s no need to struggle in finding exciting topics and ideas for your next content piece.

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Why People Are Falling Asleep When They Read Your Content (And What to Do About It)

Consumer engagement is the lifeblood of content marketing. There’s nothing more discouraging than putting blood, sweat, and possibly tears into a piece that is never read or appreciated.

The simple truth is that people don’t want to engage with boring content. Common mistakes like overloaded business jargon, dull topics, or misdirected efforts can kill any possibility of running a successful campaign. After all, your readers are busy people just like you. They want to be entertained, informed, and educated. A less than exciting piece simply won’t cut it.

If you’ve noticed that your creative juices have stopped flowing or your content just isn’t pulling the engagement levels it used to, it may be time to check out these insider tips to help breathe new life into a struggling strategy.

1. Look for the common threads of success

60% of content marketers agree that their number one challenge is producing content that engages with their audience. But, thankfully, cracking the code to find out what actually interests people may not be as complicated as you think. Thanks to extensive research and data, the formulas and common threads for creating more engagement pieces have been revealed.

For instance, a study by Searchmetrics found that post length plays a big role in SEO rankings and the likelihood of engagement. Audiences tend to enjoy longer, more in-depth pieces. Plus, posts with longer lengths of around 1,600 words are more likely to be listed in the top search results.

Another article on this site also revealed that adding in visual elements like pictures, infographics, or videos to a piece can increase views by 94%.

One method for gauging the topics most likely to capture consumer interest is to keep up with forums and group posts. Keeping an eye out for what’s buzzing or getting people talking on sites like Reddit can give you some great ideas for exciting content topics that will add to widespread conversations. There are specific details about content pieces that attract or deter your audience right away, so by tracking advanced content metrics, you can practically craft a piece that is much more likely to receive engagement.

2. Show don’t tell

Overly promotional marketing material can be a huge turnoff for many people. Just listing off all the great things your business or product does is not likely to attract a substantial audience or sway any disengaged customers. Exceptional content marketing is all about connecting with the audience. You want to give people valuable insight before you start with the more aggressive sales tactics.

If you want to get your point across in a more unique and compelling way, take things back to the kindergarten days with a little show and tell. Offering people…

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