4 Cloud Tools to Kickstart Your Marketing Team's Productivity. Workflow management with WorkflowMax. A workflow management platform can help you consolidate tasks into one integrated service, but there are plenty of apps that can do this. Database hygiene with Trifacta Wrangler. To an increasing degree, your marketing strategy is only as good as the data upon which you’re basing your choices. Social media measurement with Cyfe. Depending on what kind of company you’re operating and where your audience is most active, you might be on LinkedIn, Twitter, Facebook, Instagram and Google Plus. Cyfe is an integrated business dashboard tool that lets you keep track of performance analytics across touch points -- not only social. SurveyMonkey provides cloud-based survey services and is the go-to polling tool for some 25 million users, including large companies such as Facebook and Samsung. You can even pay for a targeted audience to fill out your surveys, if you are performing exploratory studies.
Are forces beyond your control putting your marketing team under the microscope, with severe pressure to remain ROI-positive, despite being spread across an increasing array of customer acquisition channels?
You’re hardly alone. A recent report from Ascend has found that more than 80 percent of marketing professionals believe that data helps them arrive at “more accurate decisions” and/or “more cost-efficient decisions.” As a result of this phenomenon, organizations are becoming smaller and more agile, which means more people are multitasking, with heightened pressure to perform.
It is therefore critical for marketing teams to be equipped with the tools required to ensure maximum productivity and transparency. There are plenty of powerful enterprise tools that are optimized for flexibility among large teams, and you can always go the build-your-own route, but these options are unnecessary when you’re first getting started.
You might find it worthwhile to temper costs and try some affordable and free tools that can help with boosting marketing productivity. Here are four of the best to choose from.
1. Workflow management with WorkflowMax.
Whether you are ticking off small accomplishments or working toward some bold business targets, your marketing team needs to keep track of tasks, assets, discussions, assignments and projects. A workflow management platform can help you consolidate tasks into one integrated service, but there are plenty of apps that can do this. Ideally, the system you opt for should work seamlessly with other aspects of your business.
WorkflowMax offers an integrated platform to manage the major tasks involved with marketing and beyond, with modules that cover key functionalities like customer relationship management, timekeeping, documents, invoicing and payments. This way, marketing works in tune with the rest of your operational units, such as sales and accounting.
With more businesses opting for remote work or even hiring employees on a remote basis, then cloud-based project management tools play an even more important part in the organization. WorkflowMax has a no-risk 14-day trial.
2. Database hygiene with Trifacta Wrangler.
To an increasing degree, your marketing strategy is only as good as the data upon which you’re basing your choices.
Take content personalization as an example. Your audience may not…
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