Here are some ideas for writing solid business content that attracts viewers: Write for your audience. While blogging originated as a format for online journaling, that’s not what makes for a successful business blog today. Instead, you have to create content that’s useful and relevant to your target audience. So, what kind of useful content does your own audience want to read? Other tips for making your content easy-to-read for your audience include: Use headings. Checking out competitors will help you discover what’s working and show you how you can incorporate something similar into your own business content for better results. Your direct competition is going after the same target audience as you, so by looking at what’s working for them, you’ll create content that brings them over to your website. Even if your content is spectacular,you have to consider SEO when creating it or users on the web will never discover it. You'll need to add that keyword/key phrase throughout your content in a natural way, to get your blog post into the top search results for that query. Remember, don’t write specifically for SEO; write great content with SEO in mind.
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Here’s something you already know: Blogging is an effective way to attract visitors to your website. In fact, you may have heard awesome statistics such as the one from Statista that says that of internet users ages 19 to 29 surveyed, 47 percent reported reading blogs regularly.
The obvious conclusion is that blogging is a good business strategy to drive more traffic to your site and increase your conversions.
But, is it failing to work for your business? After all, there’s a lot of content on the web; and if your content isn’t up to par, you’ll never break through the noise. So, how do you craft blog posts that internet users will flock to?
Here are some ideas for writing solid business content that attracts viewers:
Write for your audience.
Occasionally, when business owners start blogging, their first instinct is to write about themselves. While blogging originated as a format for online journaling, that’s not what makes for a successful business blog today. On the other hand, blogging for your business isn’t all about showing off your expertise, either. Nor is using big words to make you appear smarter, or dropping in jargon users won’t understand.
Instead, you have to create content that’s useful and relevant to your target audience. According to research by journalism and electronic media professor Barbara Kaye at the University of Tennessee at Knoxville, there are nine reasons readers seek out information from blogs. These include conveniently located information and information that offers guidance/opinions.
So, what kind of useful content does your own audience want to read? There are a number of ways to figure that out. First, if you’ve already started blogging, look at your analytics to see which posts are the most popular. This will give you an idea of what your audience wants. You should create detailed buyer personas to help you discover your audience’s interests. Also, hang out where they hang out online to see for yourself…
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