Tag: Competition

Local Business Links and Reputation: Competitive Difference-Makers in SEO
These days, local businesses and search marketers struggle to come out on top in search results landscapes full of moderately strong competitors that ...

Need More from Email Marketing? Learn from Competitors
Your company can use these competitors as role models for your email marketing.
Ten Thousand, as an example, sends a 10-percent-off coupon code with t ...

Optimize Your B2B Content Performance with an SEO Audit
How will you take what you find and make it actionable?
Why & When SEO Audits Are Worthwhile An SEO audit is a great place to start when you’re trying ...

Social Share of Voice: What it Means and How to Get More of It
Social share of voice measures brand exposure based on social media conversation.
In other words, traditional share of voice tracks what brands say, a ...

How to Find Your True Local Competitors
An SEO may get a whole different SERP if they search on one rank checking tool vs. another — or even on the same tool, just five minutes later.
The si ...

How to Write a Solid Business Blog That Attracts Visitors
Here are some ideas for writing solid business content that attracts viewers: Write for your audience.
While blogging originated as a format for onlin ...

Is Your Content Good Enough? 6 Questions to Find the Answer
Of course we’re going to think our own content is good.
Always write for your readers.
They’ll write a rant, or some other post, just to make themselv ...

8 Things to Do When Your Competitor Goes Out of Business
Whether we’re in a booming market or a recession there will be a lot of competitors that come and ultimately go out of business.
As sad as it is for t ...

Customer Experience Is How You Can Differentiate Your Brand
Competitive product quality and price aren’t enough anymore.
CX has emerged as a differentiator, largely thanks to e-commerce giants like Amazon that ...

5 Reasons Why Users Install Your Competitor’s Apps
Roughly 50% of users opt-in for push notifications and about 65% of users tend to return to the app within 60 days.
However, apps fail by making a poo ...