How will you take what you find and make it actionable? Why & When SEO Audits Are Worthwhile An SEO audit is a great place to start when you’re trying to understand the factors that are hindering your search visibility. A great SEO audit looks at a variety of factors, including: Your site’s technical, on-page, and off-page optimization How and what your competitors are doing How your site is currently being used by visitors What business outcomes you need to show success What You Need to Look For in an SEO Audit But, what makes an SEO audit worthwhile? And, much like any journey, you need to start with a clear picture of where you are on the map. So, what should you look for in an SEO audit? Context is key when it comes to finding actionable insights within data. For the best possible outcome, it’s necessary to analyze technical, on-page and off-page factors. Total referring domains and total backlinks are some of the top ranking factors – improving your backlink profile will help improve your search visibility if done correctly. SEO audits result in pages and pages of data. We’d recommend combining these pages and implementing a 301 redirect to xyz page as it’s currently driving more traffic and has a better chance of improving rankings.” Boost Your B2B Marketing Efforts with an SEO Audit An SEO audit can be an intimidating project for any marketer.
Picture this: It’s a normal Wednesday morning. The sun is peeking through the window as you sip your first-second cup of coffee. Then you hear that iconic musical ding as an email notification dances across your screen. But, it’s not just any email. It’s THE email that changes your day:
Hey Marketer,
I just tried to Google “ABC services,” and we’re nowhere to be found. I also searched for “the best ABC services in the world”—and nothing.
What do we need to do to fix this?
Please advise,
Your (Very Concerned) Boss
Naturally, you need to provide answers. You know that search is nuanced, and one person’s manual search of a couple queries doesn’t need to set off the alarm bells just yet. But nonetheless you engage the resources you need to look into it—but soon reality sinks in.
Perhaps you’re not gaining traction like you had been for certain priority keywords. Maybe traffic to some of your top-performing pages is down. Or, much to your dismay, you lost that coveted answer box. Then it hits you: You need an SEO audit.
But where do you start? What should be your top considerations? How will you take what you find and make it actionable? And what will really make this effort worthwhile?
Why & When SEO Audits Are Worthwhile
An SEO audit is a great place to start when you’re trying to understand the factors that are hindering your search visibility. The data you collect, once analyzed, should help you create a roadmap to improve rankings and capitalize on white space. A great SEO audit looks at a variety of factors, including:
- Your site’s technical, on-page, and off-page optimization
- How and what your competitors are doing
- How your site is currently being used by visitors
- What business outcomes you need to show success
What You Need to Look For in an SEO Audit
But, what makes an SEO audit worthwhile? Whether you embark on this journey with your internal team, or enlist the help of an agency partner, it’s important to understand what separates a thoughtful, strategic SEO audit from the rest. And, much like any journey, you need to start with a clear picture of where you are on the map.
So, what should you look for in an SEO audit? Let’s dive in.
#1 – An understanding of your landscape.
Context is key when it comes to finding actionable insights within data. Without context, you can’t prioritize opportunities based on what will provide the best business outcomes. It allows for more qualitative analysis of the data, and gives you a starting point when determining where to look.
A solid understanding of this landscape also requires an audit of competitor tactics — whether those competitors are known…
COMMENTS