Digital Marketing News: Google’s Parallel Tracking, Content Marketing DemandGen Study, LinkedIn’s Google Integration, & Twitter’s Growth

Digital Marketing News: Google’s Parallel Tracking, Content Marketing DemandGen Study, LinkedIn’s Google Integration, & Twitter’s Growth

MarketingProfs LinkedIn Sponsored Content can now be tracked via Google Campaign Manager Sponsored content on LinkedIn (client) is one of the items that can now be tracked with Google’s Campaign Manager, along with video, lead-generation forms, and carousel ads, among others. Marketing Land Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It? AdExchanger Facebook Messenger 4 will make it easier for users to connect with brands Facebook has announced the rollout of an updated Messenger 4 that will give more prominent placement to tabs for reaching out to brands, with a Discover tab offering a potential boost for digital marketers using the platform. Marketing Land Are You Generating Demand or Just Identifying It? Content Marketing Institute Twitter earmarks search as key to bolstering rising revenues With advertising revenue at $650M and a 29 percent year-over-year increase in revenue, Twitter has revealed plans to boost its search capacity for advertisers. The Drum National Geographic is using VR and social platforms to appeal to Gen Z 130-year-old National Geographic has turned to re-purposing some of its traditional format content for younger social consumers, offering digital marketers an interesting example of content re-use. DigiDay Sheryl Sandberg: Progress for Women Isn’t Just Slow—It’s Stalled Sheryl Sandberg, chief operating office at Facebook, takes a look at the recently-released “Women in the Workplace 2018” report and some of its insight into the continued difficulties gender diversity faces in the corporate world. The Wall Street Journal Twitter Should Kill the Retweet Twitter ought to do away with the retweet feature because it can hinder healthy conversation, among other detrimental effects, according to a new piece in The Atlantic. Business.com The 7 Deadly Sins of B2B Content: GoToWebinar’s Daniel Waas on Marketing Smarts [Podcast] A preview podcast look at new B2B content consumption report data from GoToWebinar, including seven areas to avoid. MarketingProfs

Everything You Need to Know About LinkedIn Video in 2019
Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends
Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads
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The Influence of Instagram [Infographic]
MarketingProfs takes a look at the increasing influence of Instagram among digital marketers, including a new infographic showing the Facebook-owned service’s growth and other influencer statistics. MarketingProfs

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
Sponsored content on LinkedIn (client) is one of the items that can now be tracked with Google’s Campaign Manager, along with video, lead-generation forms, and carousel ads, among others. Marketing Land

Google Will Make Parallel Tracking Mandatory On Oct. 30 – But What Is It?
Google has made parallel third-party tracking its default, the start of a rollout expected to make the method mandatory for video and display ads by March 2019, and AdExchanger takes a look at the changes. AdExchanger

Facebook Messenger 4 will make it easier for users to connect with brands
Facebook has announced the rollout of an updated Messenger 4 that will give more prominent placement to tabs for reaching out to brands, with a Discover tab offering a potential boost for digital marketers using the platform. Marketing Land

Are You Generating Demand or Just Identifying It?
A new survey on the use of content marketing to generate demand and create new audiences is examined in a new piece by Content Marketing Institute, including several surprising insights. Content Marketing Institute

Twitter earmarks search as key to bolstering rising revenues
With advertising revenue at $650M and a 29 percent year-over-year increase in revenue, Twitter has revealed plans to boost its search capacity for advertisers. The…

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