Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand Americans are changing their relationship with Facebook A new survey from the Pew Research Center shows that 42 percent of Facebook users having taken a break from the site during the past year, one of several findings of interest to digital marketers. Users have gained the ability to record and share audio, with a rollout to remaining Twitter platforms expected over time. MarketingLand Facebook advertisers can now manage where Instant Article, in-stream video ads appear Facebook has released an update allowing advertisers to precisely control where Instant Article and in-stream video ads are displayed. Exclusion lists and publisher delivery reports are among additional new features on the social giant’s platform. MarketingLand Pinterest passes 250 million monthly active users Pinterest has topped the 250 million user mark. Most of them are now non-U.S. users, as the company has seen its strong growth pace hold steady. VentureBeat Facebook Updates Ad Metrics to Combine Web, App, and Offline Purchase Data Facebook has updated its advertising metric data, with cost-per-purchase, offline, Web, and app integration among a slew of new data available to digital marketers. — Crystal Clear Communications Lee Odden — Content Marketing World Round-Up — Meltwater Lee Odden — B2B influencer marketing essentials: How to identify your influencers — B2B Marketing Prophix — Adapt & Innovate – AI and the Next Evolution of Finance — Phophix (client) Arm Treasure Data — How IoT Data is Reshaping the Marketing Landscape — Phophix (client) What are some of your own top social media marketing news items this week?

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2018 September 14 LinkedIn News Image

LinkedIn brings Dynamic Ads into Campaign Manager platform
LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand

Americans are changing their relationship with Facebook
A new survey from the Pew Research Center shows that 42 percent of Facebook users having taken a break from the site during the past year, one of several findings of interest to digital marketers. Pew Research Center

Google Wants to Kill the URL
Google and other tech firms are grappling with oftentimes unwieldy and increasingly dangerous URLs. Google’s Chrome browers is looking to at least alter how URLs are displayed, a move that could change how digital marketers incorporate them. Wired

Some Marketers Are Cutting Back on Third-Party Data
Certain digital marketers have pulled back from reliance on third-party data, according to new survey data from Duke University’s Fuqua School of Business, Deloitte, and the American Marketing Association (AMA). Browsers blocking third-party tracking data and Facebook’s Cambridge Analytica fallout are among several reasons noted for the drop in numbers. eMarketer

The new Search Console is graduating out of Beta
Google’s latest Search Console has rolled out, along with a number of other new features including a Manual Actions report and a live-testing tool. Google Webmaster Central Blog

Twitter adds audio-only broadcasting for iOS app, Periscope
Twitter has added audio-only broadcasting to users on certain versions of its platform. Users have gained the ability to record and share audio, with a rollout to remaining Twitter platforms expected over time. MarketingLand

2018 September...

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