Views on Pumpkin Spice Latte Videos Are Heating Up Across Social

Views on Pumpkin Spice Latte Videos Are Heating Up Across Social

It’s that time of year where pumpkin spice lattes are the caffeinated beverage of choice. Even if you don’t like pumpkin spice lattes (otherwise known as PSLs), you probably still know someone who does. That being said, when pumpkin spice lattes are the center of attention in digital video, they rake in millions upon millions of views. This year, about 10.5 million views have already been seen on PSL content from August 1-31, and roughly 3.2 million from just September 1-5. Assuming this view rate stays the same each week (around 3.2-3.5 million), by the end of October 2018 we’ll see views on PSL videos match or slightly exceed those from 2016. PSL Fans Prefer Facebook for Their Drink Videos Tubular’s exclusive data reveals that PSL aficionados’ viewing platforms of choice when consuming content related to their favorite autumn drink is Facebook. For example, for all of 2017, pumpkin spice latte videos saw 80.8 million total views on Facebook! By contrast, the pumpkin spice latte videos on Facebook were short meme-based clips celebrating the return of the coffee drink (as you can see in the clip above). While the PSL trend is short-lived (you really only have another couple months to create and release content about the topic), it only makes sense to tie it in to your digital video strategy as organically as possible across your social video platforms. Also, if you want to think really far ahead to 2019, plan to release pumpkin spice latte videos at the end of summer on YouTube before focusing heavily on content for Instagram and Facebook, since we saw that if you can tell a good PSL story or release a great recipe, you’re likely to pull in views and engagement on that platform early in the year.

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It’s that time of year where pumpkin spice lattes are the caffeinated beverage of choice. It’s nearly impossible to find someone on the street who’s not carrying one of these autumn-inspired drinks, or ordering one from their favorite coffee shop’s drive-through window. Even if you don’t like pumpkin spice lattes (otherwise known as PSLs), you probably still know someone who does. As it turns out, a lot of people like to not only imbibe the popular drink, but they also like to watch pumpkin spice latte videos in their free time.

When we dove into Tubular’s software, we discovered that videos featuring PSLs are naturally one of the hottest trends occurring this season. Everyone wants to see what’s “new” about this beloved, traditional fall beverage, and they’re contributing views on PSL videos at a rate probably similar to how quickly coffee shops are selling the drinks themselves. Let’s take a deeper look at this trend and explore ways your brand can incorporate PSLs into your digital video strategy!

Pumpkin Spice Latte Videos Are Hot When They’re in Season

First of all, it should go without saying that a search for “pumpkin spice latte” in Tubular’s software from the last three years produces a very distinct pattern: views on this term start to rise right around the middle of August and spike in September and October. This trend clearly coincides with the release of this particular flavor of drink across thousands of coffee shops around the world. Come November of every year, views on PSL content start to fall, dropping back to lower average view counts starting around early December (probably as the holidays ramp up and consumers are more interested in peppermint-y types of beverage content).

That being said, when pumpkin spice lattes are the center of attention in digital video, they rake in millions upon millions of views. In 2016, for example, PSL videos saw 18.7 million views in September 2016 and 20.5 million in October for a total of 39.2 million views. Those views almost doubled in 2017 to hit a total of 71.4 million (thanks to almost 42.1 million in September and 29.3 million in October). This year, about 10.5 million views have already been seen on PSL content from August 1-31, and roughly 3.2 million from just September 1-5.

Assuming this view rate stays the same each week (around 3.2-3.5 million), by the end of October 2018 we’ll see views on PSL videos match or slightly exceed those from 2016. However, this of course assumes…

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