Weekend Reading: “Close Deals Faster” by John Asher

Weekend Reading: “Close Deals Faster” by John Asher

For the 170th episode of The Marketing Book Podcast, I interviewed John Asher, author of Close Deals Faster: The 15 Shortcuts of the Asher Sales Method. Prospects are considering more and more transactions as commodity sales. Sales cycle times are longer and salespeople can’t qualify leads quickly enough. Only a few elite salespeople are selling the most new business. And as consultative selling has increased in importance, the sales aptitude of the sales force becomes more important than ever. Asher’s book incorporates key ideas from all major sales institutes and numerous best-selling sales books into a unique set of sales skills with fifteen shortcuts to make sales happen faster. As Charles Schwab observed decades ago, “We are all sales people every day of our lives. We are selling our ideas, our plans, and enthusiasms to those with whom we come in contact.” This book will show you how to be a better salesperson in all these interactions, not just in the ones that involve a direct sale of products or services to a buyer. There are a few things this book is not about. A bit more about the book…

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For the 170th episode of The Marketing Book Podcast, I interviewed John Asher, author of Close Deals Faster: The 15 Shortcuts of the Asher Sales Method.

It’s a complex, changing and challenging business world out there.

Salespeople selling undifferentiated commodities are being replaced by online sales. Prospects are considering more and more transactions as commodity sales. Sales cycle times are longer and salespeople can’t qualify leads quickly enough.

Only a few elite salespeople are selling the most new business. And as consultative selling has increased in importance, the sales aptitude of the sales force becomes more important than ever.

For sales based on overall value, most salespeople don’t have the right kind of skills to complete successful…

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