Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

Digiday Google launches Reach Planner for YouTube & video ad forecasting in AdWords Google is offering a more powerful video campaign reach estimate tool called Reach Planner, aimed at YouTube and Google Display Network advertisers, and featuring reach data to help find the best video product mixes. Search Engine Journal Facebook Discusses How Feed Algorithm Works Facebook’s news-feed program leader has outlined portions of the company’s latest algorithm for determining what is shown, including a patented system of predictive modeling. Search Engine Journal One in three trust an influencer’s words over what a brand says Influencers are trusted more than brands, especially digital creators with over a million followers, according to new report data that also sees diminishing trust for micro-influencers. The company has also announced the international expansion of its brand and agency-targeted Promoted Pins “Promote” button. AdWeek First look at Instagram Nametags, its clone of Snapchat QR codes More details and the first screenshots of Instagram’s forthcoming Nametags feature — similar to Snapchat’s Snapcodes offering — are now available, giving additional insight into how Instagram’s implementation of a special image scanning system will work. TechCrunch ANA finds only 36% of marketers say their influencer marketing is effective Just 36 percent of marketers consider their influencer marketing efforts to be effective, according to a recent Association of National Advertisers (ANA) report, however even more — some 44 percent — believe the jury may still be out on influencer effectiveness. The Drum A lighthearted look at the point of sale from Tom Fishburne – Marketoonist Here’s why Sesame Street is turning to Kickstarter for the first time – Fast Company Q&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration of Recycling – AdWeek Enter the Intense World of Competitive Yo-Yoing – Wired Impressive! Man Doubles Podcast Audience Overnight By Convincing Coworker to Listen – The Hard Times — Medium Lee Odden – [Interactive Guide] Take Your Content Marketing Program Back to the Future with DivvyHQ — DivvyHQ (client) Don’t miss next week, when we’ll be sharing all new marketing news stories, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news.

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Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

Influencer Marketing Has Hit Cryptoworld
The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the cryptoworld. Digiday

Google launches Reach Planner for YouTube & video ad forecasting in AdWords
Google is offering a more powerful video campaign reach estimate tool called Reach Planner, aimed at YouTube and Google Display Network advertisers, and featuring reach data to help find the best video product mixes. Marketing Land

80% Lose Trust in Local Businesses if Online Information is Incorrect
Businesses that have incorrect or inconsistent information online lose trust among 80 percent of consumers, while even out-of-date or poor quality photos cause 50 percent of consumers to have diminished trust, according to a recent report. Small Business Trends

Google Switches to Infinite Scrolling Mobile Search Results
Mobile Google search users will see infinitely-scrolling SERP entries in a test the Internet giant recently began rolling out, replacing multi-page results with a seemingly endless number of clickable “more results” offerings. Search Engine Journal

Facebook Discusses How Feed Algorithm Works
Facebook’s news-feed program leader has outlined portions of the company’s latest algorithm for determining what is shown, including a patented system of predictive modeling. Search Engine Journal

One in three trust an influencer’s words over what a brand says
Influencers are trusted more than brands, especially digital creators with over a million followers, according to new report data that also sees diminishing trust for micro-influencers. ZDNet

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