Tag: Lee Odden
Bye-Bye Boring B2B: Lee Odden Shows B2BMX Attendees the Power of Interactive Influencer Content
So, here’s another question: Are you ready to say bye-bye to boring content and hello to exciting, inspiring, and infotaining content experiences?
Why ...
5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro
And they definitely don’t trust marketers.
Trust in marketing is on a decline – between internal stakeholders and customers.
That’s why Lee Odden (our ...
Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden
Due to my lifelong contempt for math, I’ve been known to struggle with equations – especially complicated ones.
For modern marketers, it’s also absolu ...
Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales1
And you can’t make friends if you don’t know who you’re contacting.
That’s why most sales teams use a customer relationship management (CRM) tool to k ...
Digital Marketing News: Internet Trends Report Released, Twitter Joins S&P 500, & Reddit Gains Traffic
Mary Meeker’s 2018 internet trends report: All the slides, plus analysis The highly-anticipated Internet Trends report for 2018 has been released, inc ...
Press Start and Get in the Game with the Ultimate Guide to Content Marketing
These two words, which routinely appear on the title screens of video games, present both a prompt and a promise.
Get in the Game When the going gets ...
Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps
Facebook Weighs Ad-Free Subscription Option Facebook is considering an ad-free paid subscription option for users, and has recently conducted market r ...
Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows
Digiday Google launches Reach Planner for YouTube & video ad forecasting in AdWords Google is offering a more powerful video campaign reach estimate t ...
Digital Marketing News: CMO Diversity Shortfalls, Goo.gl Retirement, Facebook’s New A/B Tests
Brands Fail to Meet the ANA’s Diversity Goals, Too Progress has been strong in CMO gender balance while ethnic diversity continues to face significant ...
Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters
Search Engine Journal Forecast: Digital Advertising Pulling Away From TV on Global Basis New research from Zenith forecasts big gains for global digit ...