3 Brands Using Instagram Stories Well (And What You Can Learn from Them). Instead, you can share as much as you want throughout the day — with as much creativity as you want. And if you need a little help creating killer content for your brand, check out our guide to using Instagram Stories. As one of the earliest adopters of the feature, GE’s Stories content initially mirrored much of the content on its Snapchat channel. Image: NUVI The Instagram Story encourages viewers to check out the original post on Snapchat, but also followed up with behind-the-scenes footage revealing how they created these breathtaking images. Now, the company uses visual storytelling to draw in viewers and engage its almost-300,000 followers. How to make this work for your brand No matter your brand does or sells, storytelling is key. ): How to make this work for your brand While NASA may have some seriously great content fall into their laps (thanks, Space Program), any social marketer can take advantage of their learnings. Create complementary content between your regular Instagram feed and your Stories content—have them build on one another. This keeps all of your posts fresh and rewards users who take the time to check out both.
With more than 200 million daily users, it’s likely your brand has at least tinkered with Instagram Stories by now. Indeed, with that size of an audience, more and more marketers are sitting up and taking notes on the disappearing content feature.
In Instagram’s words, “…you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.”
And while more influencers and users may be leaning on Instagram Stories to distribute content to their followers, not all Stories are created equal. Some brands are truly killing it with creative, funny, or unexpected content. Their Stories certainly rise above the noise on Instagram, and their consistent efforts are rewarded with views and engagement as a result.
Which brands have become major players in the space? Here are a few of our favorites. Read on to learn what you can take from their success and implement in your own strategy. And if you need a little help creating killer content for your brand, check out our guide to using Instagram Stories.
Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms.
General Electric—great visual storytelling
Who knew images of airplanes and turbines could garner such a large following? While you may not expect a 120-year-old company to be at the cutting edge of social media—they are. General Electric has become a master at using everything Instagram Stories has to offer.
As one of the earliest adopters of the feature, GE’s Stories content initially mirrored much of the content on its Snapchat channel. For example, one of their first Stories touted a Snapchat series on volcanoes they’d recently published.
Image: NUVI
The Instagram Story encourages viewers to check out the original post on Snapchat, but also followed up with behind-the-scenes footage revealing how they created these breathtaking images.
Since those early days, GE’s strategy has slightly shifted. Now, the company uses visual storytelling to draw in viewers and engage its almost-300,000 followers.
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