64 Percent of Consumers Purchase After Watching Branded Social Video Content

64 Percent of Consumers Purchase After Watching Branded Social Video Content. So, highlighting the findings of “The State of Social Video 2017: Marketing in a Video First World ” is a great way to update critical data and analyze the latest trends in the digital video marketing business. In addition, Mark Zuckerberg didn’t declare that “We see a world that is video-first with video at the heart of all our apps and services” until the Facebook earnings call on July 27, 2016. That gives video marketers an opportunity to discover what strategic insights and tactical advice can be gleaned now that “over 500 million people are watching videos on Facebook every day,” while “people around the world are now watching a billion hours of YouTube’s incredible content every single day!” 84% of Viewers are Watching Social Video via Mobile So, what are some of the highlights in Animoto’s latest report? When are they watching? Where do consumers engage with branded videos daily? 64% of consumers purchase after watching branded social videos What kind of video content are consumers most likely to like and share? Of those at companies that have created at least two videos in the last year, 48% create 4+ videos every month and 27% create 6+ videos every month. And the first strategic insight that you can glean is that Facebook tends to emphasize reach (“over 500 million people”), while YouTube tends to emphasize watch time (“a billion hours”). Learn how data insights can help you craft winning brand partnerships, by studying the success of every sponsor, every influencer and every branded video deal.