Tag: Twitter
Social Media
Should you even be using social media at all?
You can still lead with a content and value-based social media strategy but it’s really difficult to get ...
Earned Media, Explained in 400 Words or Less [Examples]
These publications and broadcasts are where brands used to get all their earned media.
As digital marketing and social media continue to evolve, so wi ...
How to Boost a Post on Social Media [Facebook, Instagram, and Twitter]
What does it mean to boost a post?
When you boost a post on social media, you pay social media platforms to amplify one of your existing post’s reach ...
Digital Marketing News: Twitter’s Hidden Replies, LinkedIn’s Reactions, Google’s Image Increase, & Facebook’s Ad Manager Refresh
Twitter to launch a ‘hide replies’ feature, plus other changes to its reporting process In June Twitter plans to launch an experimental feature to hid ...
How to Activate Users
Your goal is to activate them.
Here are some of the distinct characteristics of a landing page and why you would use one: Limited Navigation If someon ...
22 Things You Wish Marketers Would Stop Doing on Social Media
To make that scrolling less frustrating – and to help brands and marketers make social media a better place to scroll – we asked your fellow Content M ...
Leveraging Analytics Data to Improve Your Content: A #CMWorld Twitter Chat with To Cordill
But this gift comes with a price.
We turned to Tod Cordill, proprietor of Moderno Strategies, for answers.
He shared how Google Analytics can show us ...
The Definitive Guide to Awesome Web Content
What is it we SEOs do?
Blurb Content is conversation.
You may ask them to go over something again, but it’s still a one-way conversation.
This brings ...
Infographic: 15 Mistakes That Could Tank Your Social Media Strategy
There are so many ways to underserve your audience on social.
You can stretch your brand’s voice too far to fit into what’s happening on Twitter or Sn ...
Celebrating Remarkable Women in Social Video
Facebook and Instagram’s most popular content comes from media companies and brands.
Then we pulled out some insights around the top creators and vide ...