Leveraging Analytics Data to Improve Your Content: A #CMWorld Twitter Chat with To Cordill

Leveraging Analytics Data to Improve Your Content: A #CMWorld Twitter Chat with To Cordill

But this gift comes with a price. We turned to Tod Cordill, proprietor of Moderno Strategies, for answers. He shared how Google Analytics can show us what worked, what didn’t, and how that information can be used to better your content marketing efforts. Once #GoogleAnalytics is implemented, create website GOALS that support business goals. These can be Awareness metrics like # of visitors, or analytics goals: 🗹 LeadGen: Form submit 🗹 Nurturing: time on site, whitepaper download 🗹 Revenue transactions #CMWorld — Tod Cordill (@todcordill) April 16, 2019 A1. See what the data can show you, where you can find everything. I’d also recommend setting up conversion tracking based on company goals and testing that as well. #CMWorld — Megan McInroy (@OnsharpMeganM) April 16, 2019 How can Google Analytics segments be used to dig into how content is performing? #cmworld — Natasha Kvitka (@natasha_kvitka) April 16, 2019 A2. Did you know we have an Analytics and Data track at Content Marketing World?

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There are hundreds, if not thousands, of tools available to help marketers create content. What a time to be alive!

But this gift comes with a price. We marketers are given access to a massive amount of information, but how can we take that data and use it wisely?

We turned to Tod Cordill, proprietor of Moderno Strategies, for answers. We wanted to know how to not only access the data but how to interpret it as well. He shared how Google Analytics can show us what worked, what didn’t, and how that information can be used to better your content marketing efforts.

Our weekly #CMWorld Twitter chats are always insightful. But our conversation with Tod was filled with actionable takeaways. I walked away with a lengthy to-do list. What follows is a quick look at two of our discussion points. If you’re interested in learning more, I encourage you to take a look at the chat’s Twitter Moment. There you will find our community’s response to all seven questions. We also recently published an insightful article on the four most helpful reports in Google Analytics.

What’s the first thing you should do once you have Google Analytics set up on your website?

A1. Once #GoogleAnalytics is implemented, create website GOALS that support business goals. These can be Awareness metrics like #…

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