Tag: content

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Content Marketing

Content Marketing

How to Write 5 or More Articles a Week and Not Burn Out Does Infographic Marketing Still Work? If you spend the time to get really good at making each ...
Customer Reviews Are The New Content Marketing

Customer Reviews Are The New Content Marketing

Content marketing and customer reviews have historically been thought of as very different. Content marketing is largely pre-purchase and focuses on e ...
The Struggle is Real for Content Management and Technology [New Research]

The Struggle is Real for Content Management and Technology [New Research]

For the third year, Content Marketing Institute conducted its 2019 Content Management and Strategy Survey, sponsored by Vennli, to get a snapshot of h ...
Empathy Mapping for Marketing Content: What It Is and How to Do It Well

Empathy Mapping for Marketing Content: What It Is and How to Do It Well

That's where empathy mapping comes in. What Is an Empathy Map? It teaches you how to connect with the people who will consume your content, products, ...
Leveraging Analytics Data to Improve Your Content: A #CMWorld Twitter Chat with To Cordill

Leveraging Analytics Data to Improve Your Content: A #CMWorld Twitter Chat with To Cordill

But this gift comes with a price. We turned to Tod Cordill, proprietor of Moderno Strategies, for answers. He shared how Google Analytics can show us ...
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