Tag: content

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Get Rid of These 25 Phrases and Words From Your Content

Get Rid of These 25 Phrases and Words From Your Content

Stuffing your sentences and paragraphs with filler and fluff – words and phrases that add zero meaning to what you’re trying to say – is the opposite ...
Content Marketing

Content Marketing

How to Write 5 or More Articles a Week and Not Burn Out Does Infographic Marketing Still Work? If you spend the time to get really good at making each ...
Customer Reviews Are The New Content Marketing

Customer Reviews Are The New Content Marketing

Content marketing and customer reviews have historically been thought of as very different. Content marketing is largely pre-purchase and focuses on e ...
The Struggle is Real for Content Management and Technology [New Research]

The Struggle is Real for Content Management and Technology [New Research]

For the third year, Content Marketing Institute conducted its 2019 Content Management and Strategy Survey, sponsored by Vennli, to get a snapshot of h ...
Engaging Your Audience With Visual Content: The 2019 Report

Engaging Your Audience With Visual Content: The 2019 Report

More and more, we’re all learning how to give those people what they want. That’s why we’ve partnered with Libris once again to produce a 2019 report ...
Empathy Mapping for Marketing Content: What It Is and How to Do It Well

Empathy Mapping for Marketing Content: What It Is and How to Do It Well

That's where empathy mapping comes in. What Is an Empathy Map? It teaches you how to connect with the people who will consume your content, products, ...
Video Marketing How-To: Re-Using Content On Multiple Channels

Video Marketing How-To: Re-Using Content On Multiple Channels

It’s no secret that different audiences have different demands when it comes to your content – but that doesn’t mean you can’t re-use a piece of video ...
Leveraging Analytics Data to Improve Your Content: A #CMWorld Twitter Chat with To Cordill

Leveraging Analytics Data to Improve Your Content: A #CMWorld Twitter Chat with To Cordill

But this gift comes with a price. We turned to Tod Cordill, proprietor of Moderno Strategies, for answers. He shared how Google Analytics can show us ...
How to Meet (and Exceed) Your Creative Content Goals

How to Meet (and Exceed) Your Creative Content Goals

Because creative work is uniquely draining … and uniquely rewarding, too. Smart writers know that the right creative practices will keep you motivated ...
Everything Old Is New Again: Why & How to Refresh B2B Content

Everything Old Is New Again: Why & How to Refresh B2B Content

Content creation—it’s the linchpin of our B2B content marketing strategies. Refreshing existing content is a massive opportunity, playing an integral ...
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