#1: Collect Demographic Data to Inform Your Targeting Some businesses think their target market is a broad group of people such as “working professionals.” While all working professionals may benefit from your product, you need to narrow your market to a specific group of people so you can market your product more effectively. Here are a few practical ways to narrow down your market: Add gender to your product checkout page form. This is a great way to learn more about your customers and improve your Facebook ad targeting. You can always do more research on your target market and then learn how to use custom audiences for your Facebook ads so you can better reach them. #2: Use Demographic Data to Design Ads That Capture the Attention of Your Target Audience Using Facebook encourages multitasking, quick scrolling, and scattered thoughts as the user absorbs tiny bits of information from hundreds of news feeds in a single minute. If your Facebook ad strategy consists of roping people in with images and slogans irrelevant to your business, you won’t make many sales. Here’s how you can design your ads to attract your target audience: Create Offers That Support Your Strategic Goals Some businesses offer massive discounts to get sales. #3: Segment Clicks From Facebook Ads to Measure Conversions If you’re running ads on Facebook and using a CRM to track clicks, you should be segmenting everyone who comes from your Facebook ads. Focus Your Facebook Marketing on Engagement Over Activity If your Facebook marketing plan is to have your team post updates once a day at a specific time, that’s not a plan; that’s a method for implementing a plan. A real Facebook marketing plan needs to include the details regarding what you’re posting and why.The smartest way to create a marketing plan for Facebook is to make it an extension of your existing marketing.
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#1: Collect Demographic Data to Inform Your Targeting
Some businesses think their target market is a broad group of people such as “working professionals.” While all working professionals may benefit from your product, you need to narrow your market to a specific group of people so you can market your product more effectively.
If you don’t narrow your market, your message will be broad and unlikely to grab anyone’s attention. For example, if you’re selling a slow cooker and your audience is “everyone,” the most you can do is tell people about the features of the slow cooker and the convenience of cooking a meal without much effort. You might get some sales, but not many, because there’s no real motivation to buy.
However, if you narrow your target market to single working fathers, you can market the slow cooker by telling fathers they can prepare a meal that cooks itself while they pick up the kids from daycare and come home to a ready-made feast.
Here are a few practical ways to narrow down your market:
- Add gender to your product checkout page form. Knowing the gender of your target audience is especially important. It’s not uncommon for businesses to have a predominantly female market, yet direct their marketing to males. If you don’t know the gender of your market, you need to find out.
- Use a third-party service to get detailed demographic information about your email contacts. For example, you can send TowerData a file of your exported contacts from your CRM, and they’ll analyze that data, based on your preferred data sets, and send you more demographics on your contacts. This is a great way to learn more about your customers and improve your Facebook ad targeting.
If you’ve designed a relevant ad but the ad isn’t producing the results you’d like, revisit your demographics to see if you’ve missed something. You can always do more research on your target market and then learn how to use custom audiences for your Facebook ads so you can better reach them.
#2: Use Demographic Data to Design Ads That Capture the Attention of Your Target Audience
Using Facebook encourages multitasking, quick scrolling, and scattered thoughts as the user absorbs tiny bits of information from hundreds of news feeds in a single minute. In this environment, a user’s attention lasts only until the next shiny object pops up.
The way you capture someone’s attention will determine his or her lifecycle as a customer. If your Facebook ad strategy consists of roping people in with images and…
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