Tag: Advertising
The Basics of Branding in 2019: What You Need to Know
One of the best examples of brands engaging customers into their branding strategy is the Starbucks White cup contest.
Going beyond digital In recent ...
Creating LinkedIn Ads That Convert Like Crazy
The headline and the image are the most important factors in your ad.
If you don’t grab users’ attention with a compelling headline or an eye-catching ...
HubSpot’s 12 Favorite Digital Marketing Tips
I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and mor ...
![Earned Media, Explained in 400 Words or Less [Examples]](http://www.marketinghub.today/wp-content/uploads/2019/04/earned-media-explained-in-400-words-or-less-examples.jpg "Earned Media, Explained in 400 Words or Less [Examples]")
Earned Media, Explained in 400 Words or Less [Examples]
These publications and broadcasts are where brands used to get all their earned media.
As digital marketing and social media continue to evolve, so wi ...
Digital Marketing News: Twitter’s Hidden Replies, LinkedIn’s Reactions, Google’s Image Increase, & Facebook’s Ad Manager Refresh
Twitter to launch a ‘hide replies’ feature, plus other changes to its reporting process In June Twitter plans to launch an experimental feature to hid ...
How to Activate Users
Your goal is to activate them.
Here are some of the distinct characteristics of a landing page and why you would use one: Limited Navigation If someon ...
Drive Sales With Affiliate Marketing
Company A directs Customer to Company B where the transaction occurs.
A publisher promotes the offer.
B2B advertisers may find success in working with ...
The Power Of Emotional Marketing
And yet, we talk about ‘brand personalities’ all the time.
What Is A Brand Personality?
Just make sure that you’re communicating (and organizing) your ...
Google Shopping Campaigns Could See 10 Percent More Impressions
A recent change by Google Ads could increase impressions by 3 to 10 percent for advertisers that use Shopping campaigns but opt out of the Search Part ...
Answers to Your Top Video Ad Questions
A: You can, of course, stay with running text or display ad formats.
And not all advertisers will have the budget to create video assets and run video ...