Digital Marketing News: Twitter’s Hidden Replies, LinkedIn’s Reactions, Google’s Image Increase, & Facebook’s Ad Manager Refresh

Twitter to launch a ‘hide replies’ feature, plus other changes to its reporting process In June Twitter plans to launch an experimental feature to hide certain replies, and a handful of other new changes the firm says are designed to help make conversations on the platform more productive. TechCrunch Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy Facebook advertisers and users of the firm’s Business Manager platform will see new layout changes and features, including streamlined Ads Manager navigation and tools to improve new client on-boarding, Facebook recently announced. Marketing Land LinkedIn Is a Newcomer to the Reactions Game, With 4 Options Joining Its Like Thumbs-Up Over the coming months LinkedIn (client) will roll out a slew of new user content reaction options to the professional platform, including expressions of curiosity, love, and celebration, the firm recently announced. Social Media Today Google starts showing more images in the web search results Digital marketers have observed a recent increase in how often images are shown in a search result box alongside traditional text-based results from Google, highlighting the rising importance of relevant and properly utilized images in campaigns targeting the top search firm. Search Engine Land On Reddit, brands choose when to start—and end—the conversation Reddit advertisers are grappling with when to keep the comments flowing and when to shut them down on the social news aggregation and discussion platform, with the choice oftentimes depending on campaign goals, and AdAge takes a close look. Engadget Why Advertisers Struggle To Get the Most Out of Their First-Party Data As more digital advertisers look to augment the increasingly challenging landscape of third-party data, directly-collected first-party data is seeing renewed interest, but using the data presents its own challenges, with just 47 percent of U.S. marketers reporting fully utilizing their first-party data, according to new survey data. eMarketer Why behaviour beats demographics when it comes to segmentation Online marketers are increasingly turning to non-traditional audience segmentation methods, oftentimes of a more nuanced character than classic tactics, and new research from Marketing Week examines some of the tacks marketers are taking. Marketing Week Marketing Automation and Artificial Intelligence: How AI Helps Automate Marketing [Infographics] 75 percent of marketers utilize at least one marketing automation tool, and artificial intelligence (AI) and machine learning (ML) have helped improve efficiency, two insights from new study data. MarketingProfs A lighthearted look at creative briefs and talking like a human by Marketoonist Tom Fishburne — Marketoonist Greg Announces ‘Greg Now’ Streaming Service to Feature Exclusive Greg Content — The Hard Times