Tag: Google

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How to Implement a National Tracking Strategy

How to Implement a National Tracking Strategy

Step 1: Pick the cities that matter most to your business Google cares a lot about location and so should you. But again, we’re a make-believe busines ...
How Digital Marketing Will Change in 2019

How Digital Marketing Will Change in 2019

Drastic Change #1: SEO won’t look the same I’m starting with this one because I know you are going to hate this. I know you don’t like this because ev ...
Dump the Sales Funnel in Favor of Lifecycle Marketing

Dump the Sales Funnel in Favor of Lifecycle Marketing

The sales funnel is obsolete. As early as 1904, the model was illustrated as a chart, with each stage influencing and leading to the next stage. Enter ...
How to Get Into Google News – Whiteboard Friday

How to Get Into Google News – Whiteboard Friday

So how do you get into Google News? How do you go about getting your website to be a part of Google News' manual index so that you can get that top st ...
Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI

Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI

What B2B Tech Marketers Are Planning for 2019 Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead t ...
Setting Up ‘Promotions’ in Google Shopping

Setting Up ‘Promotions’ in Google Shopping

What if you could get custom offers featured on your listing, such as this example from Bowflex, below? It’s a good way to move past the typical compo ...
The Ultimate Keyword Research FAQ + a Step-by-Step Tutorial

The Ultimate Keyword Research FAQ + a Step-by-Step Tutorial

In this article, I will walk you through the process of keyword research, from start to finish, offering tools, templates and tips on how to discover ...
The Short & Sweet Guide to Google Keep

The Short & Sweet Guide to Google Keep

: What is Google Keep? Break up smaller tasks into larger tasks. Use date-based reminders to keep yourself on track and structure your day. With Googl ...
Year in Search: the top Google Search trends for 2018

Year in Search: the top Google Search trends for 2018

Here are the most popular search trends of 2018. People search for good According to Google, the world was searching for “good” in 2018 in a higher fr ...
My Secret Playbook: 28 Hacks Guaranteed to Grow Your Traffic and Sales

My Secret Playbook: 28 Hacks Guaranteed to Grow Your Traffic and Sales

It’s become so much easier and cheaper to build companies that the majority of the money is spent on customer acquisition. Hack #1: Video remarketing ...
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