Content Marketing: 7 Tips for Proofreading and Editing. Here are seven proofreading and editing tips for content marketers. Once created, this mission statement is a yardstick for measuring the content your business produces. Taken together with the standard rules of grammar and proper spelling, adhering to a style manual can make your content better. Use a Spelling and Grammar Checker There are a number of good grammar-checking apps. Some of the most well known include: Read through a content draft once or twice with the checker’s help. Don’t Fool Yourself Writers should proofread their work many times before passing a draft on to an editor. After completing a draft, change the font before you proofread. Get a Second Pair of Eyes Before your business publishes a blog article or even a social media post, have a second person or an editor proofread the content draft. Wait Before You Edit Content marketing should be planned and scheduled.
Content marketing requires editing for the same reason gardening requires pulling weeds: It is essential for good results.
At a magazine or online journal, it is common for an article to be written, edited, and, perhaps, even rewritten and edited again. Content marketers are wise to take some cues from publishers and develop a process for proofreading and editing content before it is published, distributed, and promoted.
Here are seven proofreading and editing tips for content marketers.
1. Follow Your Editorial Mission
The first time you read through a piece of content, check to ensure its lives up to its editorial mission.
A mission statement for content marketing should answer three questions.
- Who is your core audience?
- What do you give your core audience?
- How does your content help your core audience?
Once created, this mission statement is a yardstick for measuring the content your business produces. If a particular post doesn’t measure up, send it back for a rewrite.
Image: Glenn Carstens-Peters.
2. Have a Style Manual in Mind
A style manual or guide is a set of rules or standards for writing. It helps make your written work consistent and easy to read. Taken together with the standard rules of grammar and proper spelling, adhering to a style manual can make your content better.
There are a number of style manuals. Here are three of the most popular.
- The Associated Press Stylebook. The AP Stylebook, as it is often called, is used by newspapers, news magazines, and many online publications and blogs. It is a solid choice for content marketing, too.
- The Chicago Manual of Style. One of the oldest and most comprehensive…