This Week in Content Marketing: Advertising Industry Prepares for Plummet. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Our rants and raves include Australia (yes, the entire continent) and U-Haul; then we close the show with an example of the week from CTO Advisor. Content love from our sponsor: CoSchedule (43:30) CoSchedule is the No. 1 Marketing Calendar for everything you need to be organized. Get a bird’s eye view of all your content and social promotion efforts. CoSchedule’s workflow management tools will keep everyone on the same page with clear directives – you’ll never wonder “who’s doing what” or “where you are” in a project. (05:30): Welcome to Episode 198: Recorded live on August 28, 2017 (Running time: 1:04:44) (09:20): Content Marketing World 2017 – The largest content marketing event in the world will return to Cleveland on September 5–8, with closing keynoter Joseph Gordon-Levitt. (Source: Digiday) The deep dive – Industry analysis Rants and raves (45:38): Robert’s rave: Robert felt encouraged by a new global report from NewBase, which revealed that nearly 60% of Asia-Pacific (APAC) marketers and agency bosses believe content marketing to be a main priority for the industry, compared to 50% worldwide. It’s a wonderful This Old Marketing example of how any individual can build a content platform that enables them to build a business.
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
In this week’s episode
Robert muses on inventing our best possible villain. In the news, we discuss the latest quarterly results from WPP and how the slowing of advertising could mark something more than just a cyclical blip. In addition, Google begins to reimburse clients and agencies for ad fraud, the Washington Post adds artificial intelligence to native, and Goop gets leveled by Truth in Advertising. Our rants and raves include Australia (yes, the entire continent) and U-Haul; then we close the show with an example of the week from CTO Advisor.
Content love from our sponsor: CoSchedule (43:30)
CoSchedule is the No. 1 Marketing Calendar for everything you need to be organized. Get a bird’s eye view of all your content and social promotion efforts. Organize your content and build a consistent schedule, enabling you to publish faster and more often! CoSchedule’s workflow management tools will keep everyone on the same page with clear directives – you’ll never wonder “who’s doing what” or “where you are” in a project. It’s also ideal for social promotion: By enabling you to create all your social in one place, you can focus your efforts on quality messaging, and stop spending your valuable time jumping from one tool to the next! Here’s an exclusive deal for PNR podcast listeners: Try CoSchedule free for 21 days!
Show details
- (00:01): An advertising blast from the past: “The Hardy Boys/Nancy Drew Mysteries”
- (00:30): Robert muses on this week’s theme: Have you invented your best villain?
- (05:30): Welcome to Episode 198: Recorded live on August 28, 2017 (Running time: 1:04:44)
- (09:20): Content Marketing World 2017 – The largest content marketing event in the world will return to Cleveland on September 5–8, with closing keynoter Joseph Gordon-Levitt. Time is running out. Register today, and don’t forget to use coupon code PNR100 to save $100 on the cost of registration.
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