Once you've created a sweet profile on Pinterest, it's time to dive into the big stuff, like implementing Pinterest SEO. Same goes with Pinterest. Overall, I recommend having at least 20 boards on your profile. Make a list of 5-10 long-tail keywords, then add the best ones into your pin's description. Not sure what people are searching for on Pinterest? Take a look at the image below to see how the following pins have keyword-rich descriptions: See, if your pins utilize keywords, then you drastically increase the likelihood that your ideal audience will see your pin when they search for something on Pinterest. Add keywords to your board descriptions. But I don't just pin it once. First, I pin my content to a board JUST for my blog posts. By pinning content to your boards on a daily basis, you're increasing your chances of having your pins appear at the top of someone's feed (which will eventually lead to more followers, traffic, and subscribers!).
While businesses are pouring all their resources, time and money into Google and Facebook, they are ignoring one of the most underutilized platforms out there: Pinterest.
The site where many go to find recipes and scope out DIY projects is actually one of the most effective marketing platforms out there right now.
By using Pinterest strategically for my website MelyssaGriffon.com, I was able to double my website traffic in three months and exponentially grow my email list.
Before utilizing my Pinterest strategies, I had about 2,000 subscribers. Twelve months after implementing my strategic Pinterest system, I was up to 40,000 subscribers. Now, after two years, I’m nearing 200,000 subscribers. It’s kind of insane.
And this new surge in traffic and subscribers rapidly grew my business, too. Within one year of using my Pinterest strategies, I literally 5x-ed my revenue! Seriously, Pinterest is my secret weapon, and now I want to make it yours, too.
Check out these three essential Pinterest strategies that will help you turn this often-neglected platform into your own marketing powerhouse — no matter which niche or industry you’re in.
1. Create a profile that attracts the right people.
When you initially create a blog or business, what’s the first thing that most experts tell you to do? Figure out who your target audience is. (More info on how to do that here).
Your Pinterest account is no different.
One of the common mistakes people make on Pinterest is that they don’t tailor their profile and content to their target audience. If you want to see big results on Pinterest, then you’ll need to create an account that is specifically designed to attract the right people.
Here is how to do it.
First, start with your bio area. In this area, you’ll want to implement three things:
- A brief bio that explains who you help, how you help them and gives people an opportunity to opt-in.
- An on-brand, friendly photo.|
- Keywords in your profile name.
Let’s go into more depth on these concepts.
In the actual text of your bio, you shouldn’t make it all about you. Before people will care about you, they will care about how you can help them. Here’s a quick formula you can use: I help (who do you help?) do/become/learn (what do you help them with?).
Easy, right?
After that sentence, which already has your profile visitors engaged in what you do, you want to entice them with a call to action. A call to action is simply a way for them to do something, like opt-in to your email list. I like to direct them to some sort of freebie I offer, like a free email course, webinar or PDF download.
Now let’s chat about your profile photo. In this case, I recommend heading out into some natural light and taking a smiling photo of your mug. You don’t need fancy camera equipment to do this, as most cell phone cameras and good ol’ sunshine will do the trick.
Lastly, you should add keywords into your profile name. This way, your profile has a higher likelihood of popping up when someone searches for one of those keywords on Pinterest, or even Google.
For example, I create content for entrepreneurs and bloggers, so my Pinterest name says, “Melyssa Griffin | Entrepreneur + Blogging Tips.” That way, if someone searches for one of those topics, I have the chance to appear in their search results. Also, it makes it super easy for people to see what I’m all about when they land on my Pinterest profile.
Bringing it all together, here’s an example of my Pinterest profile, with all of the above in place:
Ultimately, by creating a strong Pinterest profile, we’re making sure that when the right person visits your Pinterest account, they stick around.
Even if you have a small Pinterest following right now, there are probably hundreds of people who view your profile each month. Do you want those people to see your profile, immediately resonate with what you do, and hit “follow,” or do you want them to be confused and peace out?
The answer to that question is why your profile is so important.
2. Implement Pinterest SEO.
Once you’ve created a sweet profile on Pinterest, it’s time to dive into the big stuff, like implementing Pinterest SEO.
Wait, what?
A lot of people lump Pinterest in with other social media platforms, like Facebook and Instagram. But Pinterest is far from being a social media site. Instead, Pinterest is a search engine, like Google.
Since Pinterest is a search engine, we have to implement Search Engine Optimization, or SEO. SEO is a fancy term that essentially means “optimize your content so that it shows up as one of the first posts in search results.”
If you go to Google right now and type in a word or phrase, you’ll get a list of articles and websites you can read, which are meant to be ranked in order of their helpfulness and relevance to the topic you searched for.
Pinterest acts in the exact same way. That Pinterest feed you see? It didn’t happen by mistake. Pinterest uses an algorithm to rank its pins in an order that they think will be most relevant to their users.
Because think of it this way: if you log into Pinterest and your feed is full of tons of pins that are irrelevant to you and your interests, what will happen?
Eventually, you’ll stop using Pinterest.
And if people…
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