Pinterest influencer marketing Many advertisers have their eyes on Instagram for influencer marketing, and for good reason – Instagram influencers are driving ROI for several brands. But Pinterest is another powerful advertising channel to consider. The platform has influencers that reach millions of consumers every day. All these numbers are to drive home a point: Pinterest influencer marketing is a powerful advertising channel. Whether that’s true or not, when running ads on platforms (Facebook, Pinterest, etc), you need an unbiased report of your campaigns. You’re adding discounts to products listed on your Shopping campaigns. You need to work with affiliates who don’t just have high traffic numbers, but also a great relationship with your target customers. In 2019, an effective word-of-mouth marketing strategy would include: A User Generated Content (UGC) tool that smartly collects reviews from customers. To encourage them to share their reviews, many brands use strategies like the following: Discounts. In the end, religiously track your paid advertising channel results Again, while all these paid advertising channels are super effective for running campaigns this year, they’re still not a one-size-fits-all key to get your desired revenue.
You probably know by now that advertising through multiple channels gets a better ROI. But where it gets tricky is deciding which channels to spend your advertising budget on.
Almost all paid advertising channels are touted to generate results. Channels like Instagram Ads, Facebook Ads, AdWords, etc. are all super effective.
At least, that’s the word on the street or in the advertising departments of several companies.
And it’s true.
But nonetheless, trends change rapidly in advertising.
Channels that worked last year may have evolved; you need to stay up-to-date to know when they do, so you don’t end up wasting your advertising budget.
So in light of this, here’s an updated list of five paid advertising channels you should use in 2019.
Pro tip: To track the percentage of quality traffic from your advertising channels, use Finteza.
1. Pinterest influencer marketing
Many advertisers have their eyes on Instagram for influencer marketing, and for good reason – Instagram influencers are driving ROI for several brands.
But Pinterest is another powerful advertising channel to consider.
The platform has influencers that reach millions of consumers every day. One of the most popular Pinterest influencers, Paula Coop McCrory, has over 4M followers.
Her profile gets almost 750k viewers every month.
All these numbers are to drive home a point: Pinterest influencer marketing is a powerful advertising channel.
And Pinterest has made it easier to track your influencer marketing ROI on the platform; they introduced an API last year.
But frankly, you shouldn’t rely only on the analytics platform Pinterest provides. You need a platform that’s totally transparent and has no chance of being biased – your own analytics platform besides Pinterest’s own.
A few months ago, Facebook got sued for inflating reach numbers. Whether that’s true or not, when running ads on platforms (Facebook, Pinterest, etc), you need an unbiased report of your campaigns.
Finteza is one tool that provides you with such reports. It shows you the rate of quality traffic coming from specific campaigns you run:
So while running your Pinterest influencer marketing campaigns, you don’t have to waste valuable time monitoring metrics like bounce rates and time on page of visitors from various referrals to determine traffic quality.
Finteza combines all these metrics and shows you the percentage of traffic quality from your Pinterest (and other channels) campaigns.
2. Advanced Shopping Campaign strategies
As millions of consumers usually start their shopping journeys from Google, product listing ads (aka Shopping campaigns) remain a powerful paid advertising channel in 2019.
Using either desktop or mobile, shoppers will search Google for anything from their dream cars to kitchenware.
You need an advanced Shopping campaign strategy to allow Google to promote your products to its wide-reaching network.
Senior retail search manager at CPC Strategy, Josh Brisco, says it like this:
Building a more sophisticated Shopping campaign strategy helps your products surface more…
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