These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

Cannabis and coffee are similar industries in many ways. Both markets grow from a strong love for a plant (cannabis/coffee beans), both have developed a multitude of processing options (THC activation methods/roasting levels) and their customers enjoy a wide variety of consumption methods (flower, concentrates, etc./espresso, drip, cold brew, etc.). From the plant species to the growing conditions to the harvesting process, coffee and cannabis users alike love to learn more about the plants they cherish. Brandywine Coffee Roasters, like many craft coffee brands, inscribes on their packaging every delicious detail of their products, from the farmer's name to the altitude where the beans grew. Co-branding introduces a brand to new audiences who may never otherwise learn about them. Turn to your brand values to find innovative ways to make an impact that is true to your brand and will connect with your audience. Since their launch in 2015 Brandywine Coffee Roasters has painstakingly screen-printed new artwork onto bags of their coffee. Chicago-based Dark Matter Coffee has taken a different approach to their packaging artwork. The best way to create a distinct visual style that sticks with customers is to know what your brand stands for and who it is speaking to. While society perceives and regulates these two mood-enhancing, benefit-rich plants differently, the passion and celebration behind cannabis and coffee make the growing merger of these two industries a new frontier of possibility for brands.

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Cannabis brands can learn a few lessons from the love between customers and specialty coffee

These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand

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Cannabis and coffee are similar industries in many ways.

Both markets grow from a strong love for a plant (cannabis/coffee beans), both have developed a multitude of processing options (THC activation methods/roasting levels) and their customers enjoy a wide variety of consumption methods (flower, concentrates, etc./espresso, drip, cold brew, etc.).

It’s natural for these industries to blend well. Cannabis brands including Willie’s Reserve and Jane West have launched lines of CBD coffees. Investment groups including Canaccord Genuity believe beverages infused with THC and CBD have the potential to become a $600 million market in the next four years.

Savvy cannabis brands should take note of these six artisan coffee branding practices to generate buzz around their cannabis business.

1. Get nerdy about your product.

There’s a pretty good chance that what excites you as a cannabis geek will get your customers geeking out, too, so let your geek flag fly on your menus, website and packaging.

From the plant species to the growing conditions to the harvesting process, coffee and cannabis users alike love to learn more about the plants they cherish.

Brandywine Coffee Roasters, like many craft coffee brands, inscribes on their packaging every delicious detail of their products, from the farmer’s name to the altitude where the beans grew. Eager readers devour it.

Telling customers the time of harvest doesn’t directly make for a better blunt or cup of coffee, but it creates a connection with the source of the product that enhances the consumer’s overall experience. Whether you grow, process or dispense cannabis, tell the story of how it is crafted for quality and potency.

Related: Do You Drink More Coffee Than Elon Musk, Mark Zuckerberg and Other Creative Leaders?

2. Guide your customers to better consumption.

No matter if they are talking with a budtender or barista, no one likes being clueless about what to order.

Counter Culture Coffee has made coffee education a key component of their brand to save new customers from feeling like idiots. Across the US, Counter Culture cafes feature Training Centers for lessons on home brewing, cupping fundamentals and the long history of coffee culture. Coffee lovers leave confident and Counter Culture Coffee got to be their hero.

The…

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