Do Marketers Think Their Strategies Are Successful?

Do Marketers Think Their Strategies Are Successful?

Most marketers think that their marketing strategy is somewhat successful in achieving its primary objectives but that it's not best-in-class, according to recent research from Ascend2. The report was based on data from a survey conducted in December 2018 among 227 marketers (44% work for B2C firms, 39% for B2B firms, and 17% for hybrid B2C-B2B firms). Some 62% of respondents say their marketing strategy is somewhat successful in achieving its primary objectives, and 34% say their strategy is very successful/best-in-class. Only 5% of marketers think their marketing strategy is not successful. Some 73% of marketers say their ability to execute tactics within their marketing strategy is improving moderately over time, and 21% say it is improving significantly. Only 6% of marketers think their ability to execute tactics within their marketing strategy is becoming worse. About the research: The report was based on data from a survey conducted in December 2018 among of 227 marketers (44% work for B2C firms, 39% for B2B firms, and 17% for hybrid B2C-B2B firms).

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Most marketers think that their marketing strategy is somewhat successful in achieving its primary objectives but that it’s not best-in-class, according to recent research from Ascend2.

The report was based on data from a survey conducted in December 2018 among 227 marketers (44% work for B2C firms, 39% for B2B firms, and 17% for hybrid B2C-B2B firms).

Some 62% of respondents say their marketing strategy is somewhat successful in achieving…

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