Social Media Marketing Talk Show 8/4/2017

Watch the Social Media Marketing Talk Show If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, August 4, 2017. (2:54) Facebook Begins Testing Stories on Desktop: Facebook Stories is now rolling out to Facebook’s desktop site. A spokesperson from Facebook confirmed plans to roll out this new feature more broadly in the future and notes that “custom audiences operate on an 180-day rolling time frame, meaning that a user who responded to an event 180 days ago would be included in the group, but that same user would not be included the following day.” (23:01) Facebook Updates Video Reshare Insights and Metrics: After gathering feedback and testing new metrics, Facebook is redesigning insights and analytics provided to video creators and to the publishers and pages that reshare their videos. Facebook also announced that starting next month, video creators will receive more insights on which pages are resharing their videos. This new feature appears to be available on the news feed, as well as in groups and pages. However, it doesn’t appear to be available to all users. Designated badges and text found at the bottom left-hand corner of an image indicate where users can click and find more in-depth information such as recipe details, product information, or a video. This update is now available for Google image searches on the Google app for Android and mobile web. Brands won’t be permitted to select which tweets will be promoted and targeting is limited to interest categories or metropolitan regions. Instagram also announced that Instagram Stories has “helped increase the amount of time people spend on Instagram,” especially among users younger than age 25 who spend more than 32 minutes a day on Instagram.

Author: Grace Duffy / Source: socialmediaexaminer.com

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook Stories on desktop with Jeff Sieh, Facebook ad updates with Amanda Bond, and other breaking social media marketing news of the week!

Watch the Social Media Marketing Talk Show

If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, August 4, 2017. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Rolls Out Public Sharing for Stories Platform: Facebook stories can now be made accessible to public followers so that “anyone can see your story.” Initially, only “social media stars and public figures” were able to publicly post stories. Facebook confirms this new privacy setting was quietly introduced a few weeks ago and is now available to all users. (2:54)

Facebook rolls out public sharing and thumbnail images for Stories. — Facebook rolls out public sharing and thumbnail images for stories.

Facebook Begins Testing Stories on Desktop: Facebook Stories is now rolling out to Facebook’s desktop site. Facebook has confirmed to TechCrunch the Stories launch on desktop is still considered a test but a wider rollout is expected soon. (9:25)

Facebook Tests Custom Audiences Based on Interactions With Page Events: Facebook is testing the ability to create custom audiences based on users who have interacted with a page’s events. This includes responding to any upcoming event as going, interested, or both. A spokesperson from Facebook confirmed plans to roll out this new feature more broadly in the future and notes that “custom audiences operate on an 180-day rolling time frame, meaning that a user who responded to an event 180 days ago would be included in the group, but that same user would not be included the following day.” (23:01)

Facebook Updates Video Reshare Insights and Metrics: After gathering feedback and testing new metrics, Facebook is redesigning insights and analytics provided to video creators and to the publishers and pages that reshare their videos. Starting this week, Facebook pages that reshare videos will no longer have access to the retention graph, average watch time, 30-second views, and breakdown of views (autoplay/click to play, unique/repeat). Facebook also announced that starting next month, video creators will receive more insights on which pages are resharing their videos. (28:07)

Facebook Audience Network Rolls Out New Ad Bidding Tools: The Facebook Audience Network rolled out new CPM Targets, “a powerful tool that helps [publishers] maximize revenue by giving [them] greater control to set price targets for each ad placement.” This new product promises to better forecast ad revenue, establish location-specific CPM targets, and access demand from Facebook advertisers “at various points in their waterfall.” Facebook’s new CPM Targets is currently being rolled out to all publishers. (32:41)

Facebook Provides Tips on Creating Video Ads for Facebook and Instagram: Facebook Business released the second installment of Video Now and Future, a series about “raising the bar on mobile video creativity.” For this new post, Facebook Business and Creative Shop partnered to provide advertisers with five key principles on repurposing their TV assets for the mobile environment on Facebook and Instagram.