This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience

This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience

If you enjoy our show, we would love it if you would rate it or post a review on iTunes. We hope you feel this new companion piece enhances the value of listening to our show. In this week’s episode Robert ponders the nature of insights – and how to tell which ones are worth paying attention to. On the news front, we discuss whether the golden era of corporate storytelling is behind us – and, if so, what we should be doing about it. In a related story, we also explore the critical position of the publisher, and share our thoughts on Condé Nast’s launch of eCommerce boxes. Our rants and raves cover McDonald’s and daddy-driven hair care; then we close the show with an example of the week on Jan van der Heyden. Show details (00:01): An advertising blast from the past: Ipana’s “Bucky Beaver Space Guard” (01:00): Robert muses on this week’s theme: Slow your observation to sharpen your focus on what matters most. (05:00): Welcome to Episode 184: Recorded live on May 22, 2017 (Running time: 1:05:10) (09:40): A note from our hosts: Open enrollment for CMI University’s summer semester starts June 1. (Source: MarketingDive) (44:59): Robert’s rant: Recent FCC decisions are painting a bleak picture for proponents of net neutrality – and the democratization of media. (Source: The Washington Post) This Old Marketing example of the week (57:00): Jan van der Heyden: Robert shares a listener tip he received about a strategic content marketing effort harkening all the way back to 1672.

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

Editor’s note: We’ve made a few updates to our PNR podcast show notes. We hope you feel this new companion piece enhances the value of listening to our show. Enjoy!

In this week’s episode

Robert ponders the nature of insights – and how to tell which ones are worth paying attention to. On the news front, we discuss whether the golden era of corporate storytelling is behind us – and, if so, what we should be doing about it. In a related story, we also explore the critical position of the publisher, and share our thoughts on Condé Nast’s launch of eCommerce boxes. Our rants and raves cover McDonald’s and daddy-driven hair care; then we close the show with an example of the week on Jan van der Heyden.

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