To build brand equity, it’s important to keep a consistent look and feel across your social media channels. Not only does this increase your brand’s visibility, but it also gives you the ability to see how your content is being engaged with and shared across channels and platforms. Scheduling tools Every social marketer needs a tool to schedule posts, even if you only post once or twice a week. A scheduling tool can save you from making unnecessary errors because you’re able to preview your posts before they go live. This is especially useful when posting to platforms that don’t allow edits on live posts. MeetEdgar Sharing the same content multiple times across various platforms has become a best practice in social media marketing, and with MeetEdgar it’s super simple to do. Monthly pricing starts at $99 per user and all plans include a free 30-day trial. Their standard plan includes publishing tools that allow you to schedule, draft and queue posts. Grammarly Grammarly is an easy-to-use Chrome extension you can install to help make sure your messaging is crystal clear. Buzzsumo When it comes to content discovery tools, Buzzsumo is one of our favorites.
Gone are the days when social media marketers all used the same handful of tools to do their jobs effectively. Today, the tools we use are customized to the strategies we create, the size of our teams, and the types of businesses we work for, among many other criteria. Still, there are certain social media management tools we think stand out from the crowd, including the seven below. They’re easy to use, effective, and, we think, must-haves for every social media marketer.
Branding & Visuals Tools
When it comes to making a name for your business, every post has the power to make or break your brand reputation. To build brand equity, it’s important to keep a consistent look and feel across your social media channels.
Bitly
Using Bitly links in your social media posts has many benefits. One in particular is auto-branding. With auto-branding, no matter who reshares your links or which channels they use to reshare them, your links automatically retain your brand’s custom domain. Not only does this increase your brand’s visibility, but it also gives you the ability to see how your content is being engaged with and shared across channels and platforms.
Visme
Visme offers incredible design software for non-designers who want to create infographics and social cards for their company’s social media channels. Most of their templates are customizable so you can tweak the graphics to fit your brand’s look and feel while communicating important insights that stand out. Their plans are affordable and start at $14 a month.
Scheduling tools
Every social marketer needs a tool to schedule posts, even if you only post once or twice a week. A scheduling tool can save you…
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