2016 is almost over and, at this point, it’s safe to say social media marketing is here to stay. If you’ve been putting off creating a social media strategy for your company – or outright avoiding it – you’ve come to the right place. Unlike what most people think, social media is not a solo act and it works best when paired with traditional marketing.
Traditional media still plays an important role in today’s world and you’ll still continue to see billboards and print ads every day. But with social media growing as quickly as it is, it is important to consider the different ways that you can integrate offline and online marketing into one comprehensive and effective marketing plan.
Traditional marketing is made up of four main steps to a purchase: Awareness, Interest, Desire and Action. How can you take those steps and apply them to your businesses social media accounts? Can you use your billboards on Facebook? How can your TV ad work with Twitter?
With social media’s (especially Facebook’s) extensive targeting options, it’s easier than ever to reach the audience most likely to be interested in your brand (awareness), build their relationship with your brand through lead generation and engagement (interest), keep your product or service at the top of their mind (desire) and ultimately make a sale (action). With all the major social media sites offering advertising options, it’s possible to recreate the purchase funnel on each of them or you can also choose the site which is most suited to your needs.
3 Step Social Media Adoption Plan:
- Create an appropriate social media strategy.
- Audit your cutest marketing and add in the needed social media ingredients.
- Add social media platforms when needed.
This does not need to result in…
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