How to Attract Top Talent With a LinkedIn Company Page. That’s right, today we’re taking a look at LinkedIn and showing you how to attract the best of the best with a simple company page. Establish goals and create an effective LinkedIn profile Leverage your network and dominate social media Set an example with your culture and content Find top candidates using search, Groups or Pulse For those of you who like to read articles the old-fashioned way, let’s dive into the world of LinkedIn and see what it can do for your business. Being a good fit for the workplace culture is absolutely an aspect of this process that matters. LinkedIn should definitely be the starting point of your company’s brand image, but your company should also use its presence on other platforms to showcase what makes you special. Okay, so earlier we mentioned that companies like Google had people from all over the world desperate to work for them. Whether or not you think that’s what working for Google is really like doesn’t matter. In other words, you’ll have access to plenty of people who’d want the job — just not as many people who are actually qualified. Search for relevant content and connect with anyone on Pulse who seems like they’d be a good fit for your business. But if you want the best talent in the world, you’re going to have to work for it.
Let’s face it. Putting together a team of capable employees is much harder than it looks.
The problem with the hiring process is that it’s too much like a first date.
Everyone gets all dressed up, practices their witty banter, and prepares to put on a show.
Which is why, if you’ve ever interviewed anyone for just about any position, you quickly realize that you’re dealing with people who are showing their best selves.
And that’s fine, but it’s hard to learn what someone is made of during an interview.
In a perfect world, you’d be able to tell instantly whether or not someone was worth hiring.
But we don’t live in a perfect world, do we?
No, we live in the real world. And here, we’re usually just making educated guesses about whether or not someone is ready to handle a position.
Of course, there is one alternative.
Instead of sorting through the average potential employees, what if you could attract the most talented people from all over the world?
Think about it.
People turning down other job offers because working for you is so appealing.
Employees that show up every day, anxious to get to work.
Sounds pretty good, right?
I’m sure most businesses and brands would love to have that kind of branding.
And while we can’t all be Facebook, with plenty of cool perks, we can certainly put our best foot forward and attract some high-quality talent of our own.
And if we’re talking about attracting potential employees, there’s really only one social media platform that we need to focus on.
That’s right, today we’re taking a look at LinkedIn and showing you how to attract the best of the best with a simple company page.
If you like to skip around, or if you’re just here for one specific section, the links below are for you.
- Establish goals and create an effective LinkedIn profile
- Leverage your network and dominate social media
- Set an example with your culture and content
- Find top candidates using search, Groups or Pulse
For those of you who like to read articles the old-fashioned way, let’s dive into the world of LinkedIn and see what it can do for your business.
1. Establish goals and create an effective LinkedIn profile
Okay, so before we start to dive into the actual attraction process, let’s slow things down a bit.
Assembling a team of highly skilled specialists is great, but it’s not just about ‘collecting’ employees.
Your recruitment and hiring process is going to go much more smoothly if you have a clear idea of what you’re looking for from all those applicants.
So right off the bat, we’ve got to establish some goals.
Assuming you have a general idea of what you want, you’re going to need to put together a team that’s airtight.
Employee A might only have a basic understanding of SEO, for instance, but perhaps employee B more than makes up for that.
Buffer has a great system in place, wherein each of their team members has a basic understanding of all relevant topics, but each specializes in something different.
Compare Alfred, who specializes in Community and Content Marketing, with Arielle, who specializes in Community and Events.
Team members need to cover each other’s vulnerabilities and ensure that your business doesn’t suffer as a result of any weak links.
I mention that’s it’s important to establish goals early because once the interview process starts, it can be difficult to come up with goals.
Why is that?
Because by this point, you’ve already interviewed a few people and it’s likely that you’ve already developed a preference for one of the potential hires.
While that’s relatively harmless if you have a clear set of goals in place, a lack of priorities can end up interfering with your hiring process.
Trust me, we’ve all been there.
There are two potential hires, and you chose one over the other based on how well their personality clicked with yours.
And you know what? Being a good fit for the workplace culture is absolutely an aspect of this process that matters.
But it’s not the only aspect that matters.
Top talent is defined by a few different factors.
And, of course, defining top talent is going to end up being subjective depending on what you’re hiring for.
The best accountant shouldn’t get the HR position and vice versa.
Assuming that you’ve brainstormed with your team about exactly what it is your business needs, it’s time to continue preparing by creating an attractive LinkedIn profile.
I know, I know. Profile composition is arguably one of the most boring aspects of social media marketing.
But you know what? That doesn’t make it any less important.
If you’re serious about attracting the best talent on the market for your business, you’re going to have to do everything in your power to convince them that you’re worth working for.
And that starts by building a LinkedIn profile that turns heads.
For the sake of simplicity, let’s say that you’ve never built a company page in your entire life.
To get started, hop onto LinkedIn and hit the ‘Work’ tab in the top right corner.
From there, scroll down until you see the ‘Create a Company Page’ tab. Click on it.
Once you’ve done that, you should see this page.
Enter your company name. At this point, the URL section will be filled in according to what your company name is.
If you’d like a completely unique URL, you can enter that as well.
Once you’ve entered your company name, added your customized URL, and verified that you are indeed acting on behalf of the company, go ahead and press ‘Create page’.
Congrats! You’ve just built your LinkedIn company page.
That wasn’t so bad, was it?
The rest of the process is even easier if you can believe that.
Next, you’ll want to upload both a logo and a banner image. This doesn’t have to be anything particularly fancy, but it definitely shouldn’t…