Now consider that while Amazon spends a mountain of money on marketing (about $13.8 billion in 2018), its marketing investment is just 5.9 percent of its net sales ($232.9 billion in 2018). What follows are four inexpensive marketing ideas to help your ecommerce company make the next sale and earn more profit from existing customers. Thomas works for a direct-to-consumer ecommerce company. The next available sales or customer service representative calls that customer. These customers are known. Automate Marketing Messages The thank you message an ecommerce business sends after a sale should not be the end of a customer relationship. Any of these services make it possible to create message flows to anticipate shopper needs and help your business make the next sale. The services also help ecommerce businesses. But paying referral fees or offering promotional credits is also a good way to make the next sale to an existing customer. When a Stitch Fix customer convinces his friends to sign up for the service, a credit appears on his next order in the form of a discount.
Online retailers have the opportunity to transform every new visitor into a long-term, loyal customer who makes dozens or even hundreds of purchases over several years.
Try this as a test. Go to Amazon and log in. Find “Your Orders” under the “Accounts & Lists” link at the top right. How many orders have you placed in the last six months? Is it more than one?
Now consider that while Amazon spends a mountain of money on marketing (about $13.8 billion in 2018), its marketing investment is just 5.9 percent of its net sales ($232.9 billion in 2018). And Amazon enjoyed 20-percent growth in net sales in the fourth quarter of 2018.
It is likely that many online retail businesses reinvest more than 5.9 percent of revenue into marketing. Add up the costs. There are dollars spent on pay-per-click ads and marketing software. There is labor expense in search engine optimization and content creation. So how does Amazon keep its marketing investment so low?
The answer might be found the “Your Orders” page. Amazon excels at making the next sale.
What follows are four inexpensive marketing ideas to help your ecommerce company make the next sale and earn more profit from existing customers.
Shopping cart abandonment could be a sign of failure. A customer placed an item in the cart. She entered some of her information. Then she left.
The retailer doesn’t know what happened. But something went wrong. Many ecommerce companies follow an abandoned cart with an email message. They want to find out if the customer had questions. Perhaps something went wrong with the checkout process. But why not call?
That is what Thomas did. Thomas works for a direct-to-consumer ecommerce company. His business connects its ecommerce platform, Shopify, to its customer service system, Freshdesk, via Zapier.
When a customer leaves an item in the cart after entering a phone number,…