Attract More Leads With Magnetic Marketing Magnetic content is perhaps the most important part of becoming successful online. What PROBLEM can you share solutions for that are unique and from your perspective? This will give you an idea of what to write about. Another idea is to read sales letters related to your topic, and see the main benefits being emphasized. How do you find the answers to the questions? However, if you can tell a story about how you overcame the problem yourself, people are going to trust you more. Telling a personal story related to the product is always a great credibility booster. Instead, provide the answer in a step-by-step format to make it easy to follow. Your visitors will refer their friends to your site, which will make your content viral. The bottom line is, the quality of your content will make or break your online business.
Attract More Leads With Magnetic Marketing
Magnetic content is perhaps the most important part of becoming successful online. This is because your content can make or break your business – the better it is, the more people will read it and share it with others. If it’s boring or doesn’t answer the needs of your community, just one click of the browser and they are gone.
So what is magnetic marketing?
Basically, it just means having content that attracts visitors. The content on many sites is simply low quality. If you think that search engine marketing is feeding content that isn’t meaningful, relevant or unique to your market, or if yours is just a me-too site, you will not attract many people who will come back for a second look, let alone share with others.
Working with individuals who are new online, I will often see them writing content, just to write something. If you are doing that to exercise the content creation muscle – great! But as you progress, learn to be a resource.
What PROBLEM can you share solutions for that are unique and from your perspective?
Growth marketing advisor and speaker, Angie Schottmuller, points out in an article on Convince & Convert that in order to stand out to your audience you need to employ a “Triangle of Relevance” illustrated here:
Schottmuller defines each point in this process:
• Business interest — Your base products or services including the brand message and target audience
• User interest — What turns your audience on including their personal interests, likes, and dislikes
• Time significance — Anything relevant to your community such as the latest trends, special…
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