Give Your Social Media a Boost with 8 Fresh Content Ideas

Today, we’ll discuss eight ways to generate content that is perfect for small business social media. Niche tips and tricks People love information, especially if it’s useful and free. Make sure you follow up your questions with actions taken, new products launched as a result of the user data. Address trending topics If your social media feels more like a rotation of dry information than innovative, intriguing posts, tap into trending topics or relevant industry news. Share those resources with your audience. Showcase products and services This should come as no surprise, but your followers want to see what your business has to offer. Showcase your products and services on your social media accounts. Feature your fans Don’t you just love your customers? If the answer to these questions is “yes,” then it’s time to show your customers some love. Now your small business is equipped to build out a robust social media campaign.

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We’ve heard the claim, “Content is king,” and we couldn’t agree
more. In the digital age, content is what drives engagement,
loyalty, and attraction to a small business. Distributing content
across social
media channels
channels is the fastest way to share with a
broad audience in real-time.

For small businesses, though, producing original and exciting
content can be a challenge. Without large marketing budgets like
big businesses, where do they begin? Well, the good news is that
there are plenty of ways to create stimulating content that are
right under your nose. Today, we’ll discuss eight ways to generate
content that is perfect for small business social media. Let’s dive
in!

Niche tips and tricks

People love information, especially if it’s useful and free.
Post best practices or professional tips to your social accounts to
keep your audience coming back for more. If you post relevant
tricks, it establishes your business as reputable and as an
industry authority. Brevity is key, so make the content short and
engaging with a related image or graphic that complements the
tip.

Ask a question

Social media is a great place to solicit opinions. Pose
questions to your followers. What do they like most about your
product? What do they want more of? You can even poll them for
which of two services would they be more likely to buy. People are
more than happy to provide opinions if asked. It gives them a sense
of being valued, while supplying your business with critical
customer data.

Make sure you follow up your questions with actions taken, new
products launched as a result of the user data. Again, it helps
foster a positive customer experience and continues an organic
dialogue with your followers and potential customers.

Post quotes or inspirational messages

People LOVE a good quote or inspirational
message
. While scrolling through their social feeds, inspiring
quotes give people a little boost and improve their moods. Quotes
can also be funny and provide unexpected humor in a person’s
day.

While you can easily think of a few social posts that made you
smile or bolstered your spirits, knowing which types of quotes and
messages resonate with your audience is key. Your quotes should be
applicable to your followers, and relate back to the underlying
vision and mission of your business. SELF magazine does a
tremendous job if integrating these kinds of messages into its

Instagram marketing
. As a fitness magazine for women, every
three posts are quotes that relate to being a strong woman, pushing
through your limits, or a funny quip about exercise or food. These
hit the mark with their audience and have built a loyal and robust
group of followers.

SELF Magazine Instagram Screenshot - Awesome
SELF Magazine Instagram Screenshot - STRONG
SELF Magazine Instagram Screenshot - Capable
SELF Magazine...

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