5 attitudes that say your organization’s not ready for all-out social media

Social media marketing and advertising are critical to a company's lead generation. Social media requires investments: Financial Time Manpower Training Even before Facebook's algorithms restricted content, rendering it pay-to-play, social media was not free. Mastering social media marketing requires relevant, engaging content on select channels. Social media is social. Evoking buyers' emotions is the goal of all marketing and social media is great for it. Today, the more transparent and authentic you can be (both online and offline) gets great results on social media. Authenticity and transparency contribute to the story so if you're one who never wavers from established tactics and scientific absolutes, you're not ready for social media. If this is the situation at your company, you're not ready for social media. Employees are trusted more than any representative or manager in your company. If you're unable to set up a process to capture and publish stories of employees' expertise to attract more buyers, you're not ready to use social media.

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Social media is the place to be.

Reporters and editors talk about it; you hear about it from your
employees and salespeople. You might even hear it rattling around
in your own head—interrupting quiet moments before bedtime.

If you’re not a regular user, you have a lot to learn.

Social media is a place where brands win and lose—sometimes in
the same day.

Social media marketing and advertising are critical to a
company’s lead generation. All social channels must deliver reasons
that compel your customers to choose you.

Social media requires continual campaigns to attract, engage and
convert consumers.

When the job is to connect with today’s hyper-connected buyers,
social media are invaluable. However, it’s not for everyone. There
are obstacles to overcome. A big operational commitment is required
to realize social media’s full potential.

Before you give social media marketing and social advertising
the green light, consider these five warning signs:

1. You think social media is free.

No. Social media means pay-to-play. Facebook has become a
valuable revenue-generating tool.

Social media requires investments:

  • Financial

  • Time

  • Manpower

  • Training

Even before Facebook’s algorithms restricted content, rendering
it pay-to-play, social media was not free.

Social media marketing calls for skills. It’s much more
difficult to get results today than in the past. Social advertising
(Facebook ads) has become very lucrative but the skills needed to
succeed are uncommon, if not unique.

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storytelling at PR Daily World in NYC.

Mastering social media marketing requires relevant, engaging
content on select channels. Balancing your brand’s message with the
needs and wants of your customers and prospects is no easy task. It
takes expertise and that is not free.

Social is also an imperative channel in your SEO. Content
originating on your website that’s published on social media and
then clicked on is one of the criteria that establish authority on
search engines.

If you’re not ready to allocate a reasonable budget and
manpower, you’re not ready for social media.

2. You’re a perfectionist and recoil at the notion of “transparency and authenticity.”

Social media is social. Social…

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